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Developing Business Ideas The Google Way Course


Developing Business Ideas The Google Way
Developing Business Ideas The Google Way

How to develop business ideas the Google way.


Join 2,949 other students.

Course Description

Marissa Mayer has led product management efforts at Google as Google's Vice President of Search Products & User Experience products. Her responsibilities cover such products as Google Search, Gmail, Google Chrome and Google Labs. She believes that ideas for new products can come from every employee and department within an organisation, and also from end users of the product or service. In this free online course, Marissa explains how Google’s open culture and flat management of the organisation encourages creativity and brilliant ideas. She explains how Google sets asides 20 per cent of each employee’s time for creative projects and how this has proved to be a massive success. You will learn that Google do not make their product decisions on company politics but on data and facts. She explains how their focus on users and the software tools that keep users returning to Google has been at the centre of their success. This course will be of great interest to business and IT professionals who want to learn more about Google's success and business practices that created this success.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to purchase your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning outcomes from this course:
- Learn that new products come from everywhere.
- Explain why both the enterprise and the end users are better served by a culture that revolves around rewarding great ideas.
- Why working with talented, smart people empowers and challenges each person to excel.
- How passion and momentum build when skilled employees have access to great tools and the time to stretch them in new directions.
- See what allows an enterprise to endure is its ability to learn from its mistakes and make corrections.
- Learn that facts and stats are the basis by which Google bases its decisions.
- Why a small amount of constraint fosters a lot of innovation
- See how Google focuses on users and how their mass of tools to keep users logged in has been the crux of their success.
- Why you should breathe new life into failed ventures instead of cutting the cord.
- What is it that differentiates Google from all of the other defunct dotcoms and is the reason for the company’s success.

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Course Rating (By Learners): 4 stars based on 50 votes
Course Title: Developing Business Ideas The Google Way
Course #: 393
Course Publisher: Stanford
Course Category: 9
Content Origin:
Course Description: Marissa Mayer has led product management efforts at Google as Google's Vice President of Search Products & User Experience products. Her responsibilities cover such products as Google Search, Gmail, Google Chrome and Google Labs. She believes that ideas for new products can come from every employee and department within an organisation, and also from end users of the product or service. In this free online course, Marissa explains how Google’s open culture and flat management of the organisation encourages creativity and brilliant ideas. She explains how Google sets asides 20 per cent of each employee’s time for creative projects and how this has proved to be a massive success. You will learn that Google do not make their product decisions on company politics but on data and facts. She explains how their focus on users and the software tools that keep users returning to Google has been at the centre of their success. This course will be of great interest to business and IT professionals who want to learn more about Google's success and business practices that created this success.
License: This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date: 05 April 2012
Content  
Course Duration (Avg Learner): 1-2 Hours
Video/Audio: High
Audio Only: None
Animation: None
Assessments: Yes
Education Level
Age appropriateness: 18+ Years
Minimum Grade/Class Level:
Validation: Level 5
ALISON Testing: Yes
Certification Availability
PDF Download: Yes
Parchment: Yes
Framed Certification: Yes

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  • Devorah Sullivan
    Devorah Sullivan United States of America The topics were interesting and innovating. It gives a better way of thinking. Thanks Alison for this awesome course. 2016-01-13 20:01:58
  • Roberto Fernandez
    Roberto Fernandez Mexico Interesting, fun and agile presentation about the inner working of Google- 2015-10-27 15:10:35
  • Vitor Dos Santos Amorim
    Vitor Dos Santos Amorim Brazil It allows us to know one of the business models such as Google in a succinct way. 2015-10-18 02:10:45
  • Shreya Chowdhury
    Shreya Chowdhury India It was a very helpful course. 2015-09-22 12:09:20
  • Ruvea Wanda Pescador
    Ruvea Wanda Pescador Philippines This course gives me an idea on it is like to work on google and how the people in google thinks and work, full of innovation and creativity. 2015-08-11 03:08:22
  • Ramy Khafagy
    Ramy Khafagy Egypt very good course 2015-07-30 22:07:49
  • Kent Sanxter
    Kent Sanxter United States of America Interesting course 2015-07-30 14:07:48
  • Ritika Sahni
    Ritika Sahni United States of America I will incorporate this in my life and my workplace. I hope I will reach at a point in my life where I can say, I achieved Google success. 2015-02-05 15:02:11
  • Lydia Pinder
    Lydia Pinder United Kingdom interesting short course 2014-12-29 12:12:45
  • Prathamesh Belapurkar
    Prathamesh Belapurkar India It was fun and interesting to know how does google work, their business strategy and how do they innovate and come up with new and interesting ideas. 2014-12-02 18:12:09
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