Using Digital Marketing to Convert Customers

Name: Using Digital Marketing to Convert Customers
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This free online course provides powerful marketing strategies that drive engagement, customer interest and sales.

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Learning Outcomes

In this free course, you will learn how to:

Explain how to create winning websites and landing pages that convert customers
Analyse the best strategies to drive both free and paid digital traffic
Discuss the effective use of social media and email marketing to increase sales
Define ‘digital marketing’ and describe its importance in today’s business landscape
Recognise the importance of a loyal online communities to the success of a business
Explain how to create and manage a compelling online presence that drives sales to your business
Discuss how to build and manage an online community from scratch
Outline the best ways to create exceptional value in your community to keep your members engaged

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