Tourism Retail and Online Travel Sales Certificate Course | Alison

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Tourism - Introduction to Retail Travel Sales

Learn more about tour wholesalers, retail travel agencies, and holiday packages, with this free retail tourism course.

Tourism and Hospitality
Free Course
This free online tourism course introduces you to retail travel sales. The tourism industry offers its customers a wide variety of products and experiences, but the work that goes into packaging and presenting these products is highly skilled and requires a degree of knowledge and expertise. This course will introduce you to the important methods used to create an appealing tourism product, and how they are packaged and sold to consumers.





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Tour wholesalers are companies that purchase a variety of tourist services and sell them as a single product. This course will first discuss the role of tour wholesalers in the tourism industry and the practical benefits of package holidays. You will study the four types of package holidays which include Independent, Hosted, Group Tours, and Special Format. You will also learn the methods tour wholesalers use to make their products appealing to customers.

You will then study the role of retail travel agencies in the tourism industry. In the USA, all travel agencies must be certified by four industry associations in order to legally operate, while in Europe a company must obtain a travel retail license. This course will discuss government regulations regarding travel agencies. You will learn how online travel retail developed, and look at its effects on the travel industry. You will also study how tour wholesalers and travel agencies remain competitive against online travel services.

The tourism industry is a vital, dynamic, and evolving industry, and acts as a primary growth engine for many nations' economies. As with all industries, it depends on sales. This course covers everything you need to know when it comes to how the travel industry packages and sells tourism products to its consumers. So, check out the course today, and start gaining some powerful and practical knowledge that can bring your career to the next level.

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Learning Outcomes

At the end of this course the learner will be able to: - Describe the role of tour wholesalers in the tourism industry; - Define the four types of package holiday and the methods tour wholesalers use to make their products appealing to customers; - Explain the role of retail travel agencies in the tourism industry; - Outline the regulations governing travel agencies; - Describe how online travel retail developed and its effect on the travel industry; - Explain how tour wholesalers and travel agencies can compete with online travel services.


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