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E-Commerce Web Strategy

  • Description
  • Outcome
  • Certification
  • With the growing popularity of e-commerce in today’s world, organizations must learn strategies to attract and retain online customers to their webpage. They must also tailor their websites to adapt to their customer’s needs.

    This free online course introduces the learner to various strategies used by firms and organizations to attract and retain customers to their e-commerce, the different types of attractors and attractiveness factors associated with attractors. This course will be of great interest to business professionals, as well as any learner wanting to expand their knowledge and understanding of effective web strategies with e-commerce.

  • Having completed this course the learner will be able to:
    - Describe the reasons for attracting and retaining visitors;
    - Explain the term “attractor”;
    - Outline the different ways attractors can sustain attractiveness;
    - Describe the different factors of attractiveness.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

E-Commerce Web Strategy
  • Free

  • 2-3 Hours

  • Global Text Project

  • Assessment

  • Certification

  • 50 Pts

Modules List( 3 )
  • Resource Section for Module 1: Attracting and Retaining Visitors View Resource
  • Module 1: Attracting and Retaining Visitors
    • Learn more about attracting and retaining visitors to a Website.
    • Attracting and Retaining Visitors - Learning Outcomes
    • Attracting and Retaining Visitors
    • Types of Attractors
    • Attracting and Retaining Visitors - Summary
  • Resource Section for Module 2: Attractiveness Factors View Resource
  • Module 2: Attractiveness Factors
    • Learn more about attractiveness factors in Web design.
    • Attractiveness Factors - Learning Outcomes
    • Attractiveness Factors
    • Sustainable Attractiveness
    • Strategies for Attractiveness
    • Attractiveness Factors - Summary
  • Module
    E-Commerce Web Strategy Assessment
    • You must score 80% or more to pass this assessment.
    • E-commerce Web Strategy - Assessment
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