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Social Media Strategy for Small Businesses Free Course

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  • Description
  • Outcome
  • Certification
  • The free online course Social Media Strategy for Small Businesses introduces you to the key techniques for integrating social media platforms into your e-commerce website to drive customer awareness of your brand and increase sales.

    The course begins by describing the need for a dynamic web presence. You will learn about the different elements of a dynamic website and the different steps of research and planning for a dynamic website. You will be introduced to the different areas to consider when creating a website and learn how to identify key interactive elements that can be added to a website.

    Next you will learn about the key concepts relevant to social media and the considerations that need to be made for engaging with social media. You will learn about the different types of social media and their benefits and the different ways for preparing and sharing social media content. You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.

    The free course will be of great interest to professionals working in the areas of marketing, social media and branding. It will also be of interest to learners who would like to learn more about how effective social media can drive e-commerce.

  • Having completed this course you will be able to:
    - Discuss the need for a dynamic web presence.
    - Describe different elements of a dynamic website.
    - Discuss the different steps of research and planning for a dynamic website.
    - Discuss the different areas to consider when creating a website.
    - Identify key interactive elements that can be added to a website.
    - Discuss different issues that must be addressed when creating a website for your business.
    - Discuss the key concepts relevant to social media.
    - Discuss the different considerations that need to be made for engaging with social media.
    - Describe different types of social media and their benefits.
    - Discuss different ways for preparing and sharing social media content.
    - Describe how to meaningfully measure social media engagement.
    - Describe Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 4 )
  • Using Social Media in E-Commerce
  • Module 1: Creating a Dynamic Web Presence
    • Learning Outcomes
    • Setting Up a Website
    • Creating a Website
    • Interactive Elements of a Website
    • Addressing Issues
    • Lesson Summary
  • Module 2: Introduction to Social Media and Business
    • Learning Outcomes
    • Key Concepts
    • Getting Started with Social Media
    • Becoming Social Online
    • Preparing Social Media Content
    • Sharing Social Media Content
    • Lesson Summary
  • Module 3: Social Media Platforms
    • Learning Outcomes
    • Twitter
    • Facebook
    • Blogs
    • LinkedIn
    • YouTube
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 4: Using Social Media in E-Commerce Assessment
    • Using Social Media in E-Commerce Assessment
Topics List ( 6 )
Module 1: Creating a Dynamic Web Presence
You will learn about the different elements of a dynamic website and the different steps of research and planning for a dynamic website. You will be introduced to the different areas to consider when creating a website and learn how to identify key interactive elements that can be added to a website.
Topics List ( 7 )
Module 2: Introduction to Social Media and Business
You will learn about the key concepts relevant to social media and the considerations that need to be made for engaging with social media. You will learn about the different types of social media and their benefits and the different ways for preparing and sharing social media content.
Topics List ( 7 )
Module 3: Social Media Platforms
You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.
Topics List ( 1 )
Module 4: Using Social Media in E-Commerce Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    Advance Learning Academy

  • Video

    No

  • Audio

    No

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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