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Sales Management - Business Ethics and Sales

Learn more about the theory and practice of business ethics relating to sales, with this free online course.

Publisher: Saylor Foundation
This free Sales Management - Business Ethics and Sales course is designed to provide you with really useful information on business ethics and values. By taking the course, you will gain a better understanding of behaviour and etiquette in business communications, learn the theory and practices of consumer behaviour relating to motivation and sales, and discover how to create your own FAB brand for a successful career in sales.
Sales Management - Business Ethics and Sales
  • Duration

    1.5-3 Hours
  • Students

    10,888
  • Accreditation

    CPD

Description

Modules

Outcome

Certification

View course modules

Description

Ethics are a system of moral principles that define right and wrong and provide a guiding philosophy for every decision people make. The consequences of unethical behaviour can range from embarrassment to suspension, loss of a job, or even jail time, depending on the act. This course will give you a deeper understanding of ethics and ethical behaviour. You will also learn the role of values in personal and work-related ethics.

The way you communicate can determine the level of trust that your colleagues or customers have in you. This course will teach you the elements of effective business communication. It will also discuss the appropriate etiquette that must be observed in business communication. The implications of the different types of verbal and nonverbal communication will also be covered. You will then study informational interviews and how they can help in a career search.

The course then covers the important topics of consumer behaviour and the buying process. You will study the different types of customers and buyers, the role of emotion in buying, and the steps in the buying process. Finally, you will learn how the FAB process - which stands for Feature, Advantage, and Benefit - can create an emotional appeal for your customers. These are really useful pieces of information that will be a great boost for your career. So why wait? Start your next learning journey, today.

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