Sales Management - Ethics in Sales Free Online Course | Alison

Sales Management - Business Ethics and Sales

Learn more about the theory and practice of business ethics relating to sales, with this free online course.

Free Course
This free Sales Management - Business Ethics and Sales course is designed to provide you with really useful information on business ethics and values. By taking the course, you will gain a better understanding of behaviour and etiquette in business communications, learn the theory and practices of consumer behaviour relating to motivation and sales, and discover how to create your own FAB brand for a successful career in sales.





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Ethics are a system of moral principles that define right and wrong and provide a guiding philosophy for every decision people make. The consequences of unethical behaviour can range from embarrassment to suspension, loss of a job, or even jail time, depending on the act. This course will give you a deeper understanding of ethics and ethical behaviour. You will also learn the role of values in personal and work-related ethics.

The way you communicate can determine the level of trust that your colleagues or customers have in you. This course will teach you the elements of effective business communication. It will also discuss the appropriate etiquette that must be observed in business communication. The implications of the different types of verbal and nonverbal communication will also be covered. You will then study informational interviews and how they can help in a career search.

The course then covers the important topics of consumer behaviour and the buying process. You will study the different types of customers and buyers, the role of emotion in buying, and the steps in the buying process. Finally, you will learn how the FAB process - which stands for Feature, Advantage, and Benefit - can create an emotional appeal for your customers. These are really useful pieces of information that will be a great boost for your career. So why wait? Start your next learning journey, today.

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Learning Outcomes

After completing this course you will be able to: - Explain ethics and ethical behaviour in business; - Identify how company policies reflect business ethics; - Explain the elements of effective business communication; - Recognize the implications of different types of verbal and nonverbal communication; - Describe the different types of customers; - Discuss the implications of Maslow’s hierarchy of needs; - Explain the types of buyers and buying situations; - List the steps in the buying process; - Explain the role of emotion in the buying; - Develop your personal FAB message.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certificates for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.


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