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Public Relations: Optimize Systems Theory and Stakeholder Management Practices Free Course

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  • Description
  • Outcome
  • Certification
  • The free online course Public Relations: Optimize Systems Theory and Stakeholder Management Practices guides you in a step-by-step manner through the organizational principles, stakeholder prioritization, and research practices of modern public relations.

    This course begins by walking you through the organizational theory surrounding public relations. In particular this free course will look at organizational factors and structures, two areas vital in helping you to achieve excellent PR. The course also helps you to explore two of the main approaches used in PR today; the Systems Theory Approach, and the Stakeholder Management Approach.

    You will be introduced to methods that will help you to identify and prioritize stakeholders and publics, as well as helping you learn how to manage different stakeholders. To help you understand more about stakeholders and publics the Situational Theory of Publics, and the Contingency Approach to PR Strategy will also be discussed in detail. Finally, you will be walked through a case study that is aimed at helping you understand the real life applications and benefits of effective stakeholder management.

    You will learn about the importance of research in public relations, and its impact on your PR strategy. To do so you will explore the importance, purpose and forms of research. You will then build on this knowledge by learning about the different types of research.

    This free online course will be of great interest to you if you work in the area of PR and communications, and would like to learn more about effective PR. It will also be of interest to learners who would like to learn more about the organizational and research theory that drives PR, while simultaneously learning how to manage the stakeholders in your organization.

    This free Public Relations course will also be of interest to you if you would like to learn more about the optimization of PR within the modern business environment.

  • Having completed this course you will be able to:
    - Discuss the importance of good PR management skills.
    - Differentiate between organizational structures.
    - Discuss the differences between different organizational approaches.
    - List the different types of stakeholders/publics.
    - Discuss different ways of prioritizing stakeholders/publics.
    - Define strategic approaches to managing stakeholders/publics.
    - Discuss communication strategy in relation to stakeholders/publics.
    - Describe a case study which highlights the effectiveness of the collaborative approach.
    - Discuss the purpose of research within public relations.
    - Define the different forms and types of research.
    - Discuss different methods of data analysis.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 4 )
  • Module 1: Public Relations and Organization
    • Learning Outcomes
    • Organizational Factors for Public Relations
    • Organizational Structure
    • The Systems Theory Approach
    • Stakeholder Management Approach
    • Lesson Summary
  • Module 2: Identifying and Prioritizing Stakeholders and Publics
    • Learning Outcomes
    • Stakeholder Management and Prioritizing Publics
    • The Situational Theory of Publics
    • A Contingency Approach to Public Relations Strategy
    • Case Study: Building a Headquarters in a Neighborhood
    • Lesson Summary
  • Module 3: Public Relations Research The Key to Strategy
    • Learning Outcomes
    • The Importance, Purpose, and Forms of Research
    • Types of Research
    • Lesson Summary
  • Module 4: Public Relations: Optimize Systems Theory and Stakeholder Management Practices Assessment
    • Public Relations: How to Optimize Your PR Practices Assessment
Topics List ( 4 )
Module 3: Public Relations Research The Key to Strategy
Public Relations Research The Key to Strategy
Topics List ( 1 )
Module 4: Public Relations: Optimize Systems Theory and Stakeholder Management Practices Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    Saylor Foundation

  • Video


  • Audio


  • Assessment


  • Certification


  • Price


  • Reward

    50 Pts

  • Responsive


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