Public Relations: Optimize Systems Theory and Stakeholder Management Practices
Learn about the organizational, prioritization and research theory behind PR functions.
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Learn about the organizational principles, stakeholder prioritization, and research practices of modern public relations by studying the course Public Relations: Optimize Systems Theory and Stakeholder Management Practices.
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This course begins by walking you through the organizational theory surrounding public relations. In particular this free course will look at organizational factors and structures, two areas vital in helping you to achieve excellent PR. The course also helps you to explore two of the main approaches used in PR today; the Systems Theory Approach, and the Stakeholder Management Approach.
You will be introduced to methods that will help you to identify and prioritize stakeholders and publics, as well as helping you learn how to manage different stakeholders. To help you understand more about stakeholders and publics the Situational Theory of Publics, and the Contingency Approach to PR Strategy will also be discussed in detail. Finally, you will be walked through a case study that is aimed at helping you understand the real life applications and benefits of effective stakeholder management.
You will learn about the importance of research in public relations, and its impact on your PR strategy. To do so you will explore the importance, purpose and forms of research. You will then build on this knowledge by learning about the different types of research.
This course will be of great interest to you if you work in the area of PR and communications, and would like to learn more about effective PR. It will also be of interest to learners who would like to learn more about the organizational and research theory that drives PR, while simultaneously learning how to manage the stakeholders in your organization.
This free Public Relations course will also be of interest to you if you would like to learn more about the optimization of PR within the modern business environment.
Module 1: Public Relations and Organization
Organizational Factors for Public Relations
The Systems Theory Approach
Stakeholder Management Approach
Module 2: Identifying and Prioritizing Stakeholders and Publics
Stakeholder Management and Prioritizing Publics
The Situational Theory of Publics
A Contingency Approach to Public Relations Strategy
Case Study: Building a Headquarters in a Neighborhood
Module 3: Public Relations Research The Key to Strategy
Module 4: Public Relations: Optimize Systems Theory and Stakeholder Management Practices Assessment
Having completed this course you will be able to: - Discuss the importance of good PR management skills; - Differentiate between organizational structures; - Discuss the differences between different organizational approaches; - List the different types of stakeholders/publics; - Discuss different ways of prioritizing stakeholders/publics; - Define strategic approaches to managing stakeholders/publics; - Discuss communication strategy in relation to stakeholders/publics; - Describe a case study which highlights the effectiveness of the collaborative approach; - Discuss the purpose of research within public relations; - Define the different forms and types of research; - and discuss different methods of data analysis.
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