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Applied Psychology - Understanding Models of Consumer Behavior Free Course

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  • Description
  • Outcome
  • Certification
  • The free online course Applied Psychology - Understanding Models of Consumer Behavior will introduce you to models of how consumers approach the marketplace and how they each go through the buying decision process differently. The psychological makeup varies between consumers and this impacts greatly on the final decision each consumer makes. The course first introduces you to the four models of consumers which researchers have identified. These models help marketers determine how consumers may approach a particular marketplace. The course then describes in detail both General Models and Specific Models of consumer behavior which attempt to explain how and why consumers behave as they do, and what factors may impact the buying decision process. Consumer behavior models help a marketer in identifying and understanding a wide range of variables that could explain consumer behavior. In this way these models help a marketer understand and predict buyer behavior, and they help the marketer formulate better marketing programs and strategies. This free course will be of great interest to all professionals in the area of marketing and psychology who would like to know more about consumer behavior models and their importance in creating effective marketing campaigns.

  • Having completed this course the learner will be able to:
    - Describe the Models of Consumers - Economic, Cognitive, Passive and Emotional;
    - Describe the Models of Consumer Behavior: General Models - Economic model, Psychological model, Psychoanalytic model and Sociological model;
    - Describe the Models of Consumer Behavior: Specific Models I - The Howard Sheth model (1969); and Nicosia’s model of Consumer Decision Process (1966);
    - Describe the Models of Consumer Behavior: Specific Models II - Bettman's Information Processing Model of Consumer Choice (1979); and Engel-Blackwell-Miniard Model of Consumer Behavior.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 3 )
  • APPLIED PSYCHOLOGY - UNDERSTANDING MODELS OF CONSU...
  • Module 1: Introduction to Models of Consumer Behavior
    • Learning Outcomes
    • Introduction to Models of Consumer Behavior - Part 1
    • Introduction to Models of Consumer Behavior - Part 2
    • Introduction to Models of Consumer Behavior - Part 3
    • Models of Consumer Behavior: Basic Models - Part 1
    • Models of Consumer Behavior: Basic Models - Part 2
    • Models of Consumer Behavior: Basic Models - Part 3
    • Lesson Summary
  • Module 2: Models of Consumer Behavior - Specific Models
    • Learning Outcomes
    • Models of Behavior: Specific Models I and II - Part 1
    • Models of Behavior: Specific Models I and II - Part 2
    • Models of Behavior: Specific Models III and IV - Part 1
    • Models of Behavior: Specific Models III and IV - Part 2
    • Models of Behavior: Specific Models III and IV - Part 3
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Applied Psychology - Understanding Models of Consumer Behavior Assessment
    • Consumer Behavior Models - Assessment
Topics List ( 1 )
Module 3: Applied Psychology - Understanding Models of Consumer Behavior Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    3-4 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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