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Applied Psychology - Introduction to Consumer Behavior

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Applied Psychology - Introduction to Consumer Behavior
  • Description
  • Outcome
  • Certification
  • The free online course Applied Psychology - Introduction to Consumer Behavior introduces the psychological processes behind the behavior of consumers and how they make their decisions. All consumers are similar in that they all have needs and wants, but all are different in that they have different consumption patterns and consumption behavior. In this course you will learn about the nature and scope of consumer behavior, and how it evolved from other disciplines such as psychology and sociology into its own distinct field of study. You will then learn about the application of consumer behavior and how studying it helps marketers formulate appropriate marketing strategies for consumers and their environment. You will learn how the study of consumer behavior may be applied to segment the market, select the target market and position the product or service offering. The course then introduces the very important area of consumer decision making, in particular, programmed decision making and non-programmed decision making. You will also learn how the study of consumer behavior has identified five buying roles and how the marketer needs to understand these roles so as to be able to frame suitable marketing strategies to target them. This free online course will be of great interest to all learners who have certified in Alison's Diploma in Psychology as it introduces practical applications of psychological processes in the area of consumer behavior. It will also be of great interest to marketers and professionals in the area of consumer marketing who would like to learn more about the psychology of consumer behavior.

  • Having completed this course the learner will be able to:
    - Define consumer behavior;
    - Describe the nature, scope and application of consumer behavior;
    - Describe the interdisciplinary nature of consumer behavior;
    - Define consumer decision making;
    - List and describe the levels of consumer decision making;
    - List and describe buying roles;
    - Describe the consumer decision making process and its implications for a
    marketer.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 3 )
  • APPLIED PSYCHOLOGY - INTRODUCTION TO CONSUMER BEHA...
  • Module 1: Introduction to Consumer Behavior
    • Learning Outcomes
    • Introduction to Consumer Behavior - Part 1
    • Introduction to Consumer Behavior - Part 2
    • Introduction to Consumer Behavior - Part 3
    • Application of Consumer Behavior - Part 1
    • Application of Consumer Behavior - Part 2
    • Application of Consumer Behavior - Part 3
    • Lesson Summary
  • Module 2: Introduction to the Consumer Decision Process
    • Learning Outcomes
    • Introduction to Consumer Decision Making - Part 1
    • Introduction to Consumer Decision Making - Part 2
    • Introduction to Consumer Decision Making - Part 3
    • Consumer Decision Making Process - Part 1
    • Consumer Decision Making Process - Part 2
    • Consumer Decision Making Process - Part 3
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Introduction to Consumer Behavior Assessment
    • Introduction to Consumer Behavior - Assessment
Topics List ( 1 )
Module 3: Introduction to Consumer Behavior Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    3-4 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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