Loading
Alison Logo

Applied Psychology - Matching Marketing Strategies to Consumer Personalities Free Course

certifcate icon
  • Description
  • Outcome
  • Certification
  • The free online course Applied Psychology - Matching Marketing Strategies to Consumer Personalities introduces learners to the psychological aspects of consumer personality and why consumers generally buy those products/brands whose 'brand personality' matches their own. Psychological research has shown that a consumer's decision about whether or not to buy a particular brand as well as the timing and place of purchase, the amount purchased, its usage and disposal, are all based on the consumer's personality. Because of this it is of great importance that marketers understand the psychological aspects of consumer personality so that they can devise appropriate marketing strategies to introduce the right product/brand to the right consumer. The course first introduces you to the nature of personality in general and you will learn about the differences between personality types and personality traits. You will also review aspects of self-concept and self-image and see how these help shape each consumer's personality. Finally, the course introduces theories of personality developed by psychologists and you'll learn how marketers can adapt these theories during the design, development and implementation of marketing strategies. This free online course will be of great interest to all marketing professionals who would like to learn more about consumer personality and why understanding this aspect of consumer behavior will help marketers design more effective and efficient marketing strategies.

  • Having completed this module the learner will be able to:
    - Define the meaning of consumer personality;
    - Describe consumer personality and its nature;
    - Describe personality traits and personality types;
    - Describe theories of Personality I and II;
    - Describe the meaning of self concept and self image;
    - Describe consumer personality, self-concept and self-image and their implications for marketers.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 3 )
  • APPLIED PSYCHOLOGY - MATCHING MARKETING STRATEGIES...
  • Module 1: Theories of Personality
    • Learning Outcomes
    • Theories of Personality - Part 1
    • Theories of Personality - Part 2
    • Lesson Summary
  • Module 2: Consumer Personality, Self-Concept and Self-Image
    • Learning Outcomes
    • Self Image and Self Concept - Part 1
    • Self Image and Self Concept - Part 2
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Applied Psychology - Matching Marketing Strategies to Consumer Personalities - Assessment
    • Matching Marketing Strategies to Consumer Personality - Assessment
Topics List ( 4 )
Module 1: Theories of Personality
Learn more about theories of personality.
Topics List ( 4 )
Module 2: Consumer Personality, Self-Concept and Self-Image
Learn more about consumer personality, self-concept and self-image.
Topics List ( 1 )
Module 3: Applied Psychology - Matching Marketing Strategies to Consumer Personalities - Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

Reviews and Rate
This course has no reviews yet.
Tags