Sales Prospecting and Lead Generation - Revised
Learn the tools and techniques used in sales prospecting and lead generation with this free sales and marketing course.
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CertificationView course modules
The sales process is generally divided into seven steps, which include Prospecting, Preapproach, Approach, Presentation, Objections, Closing, and Follow up. This course will give you a clear understanding of these seven steps. You will learn that salespeople have to adapt to what is important to each customer and understand where each customer is in the buying process. You will also learn that appearances are often misleading, so you have to gain a better understanding of your customers by asking the right questions.
Making your goals and objectives SMART can make or break a sale. This course will teach you all about SMART processes. You will learn how a well-planned presentation can be developed in order to earn your customers' trust and respect. The course will teach you that first impressions are quickly formed, difficult to change, and can have a lasting effect. The course will then teach you about the role of first impressions, the importance of a strong approach, and the main types of sales approaches.
Next, the course will guide you through the 6 Cs of Selling. These will help you anticipate your customers’ responses, and adapt and execute your sales approach with success. The course will also teach you the three points to keep in mind when approaching a B2B Contact. Finally, you will study the 5 key points to keep in mind when brainstorming for solutions and opportunities toward a customer's specific problem. So why wait? Check out the course today, and start boosting your sales skills in no time.Start Course Now
Identify your Customers
Identify your Customers - Learning Outcomes
The Prospecting Process
Identify your Customers - Lesson summary
The Power of Preparation
The Power of Preparation - Learning Outcomes
Researching Your Prospect
Solving, Not Selling
The Power of Preparation - Lesson Summary
The Sales Approach
The Sales Approach - Learning Outcomes
Initiate the Relationship
Choosing The Best Approach
The Sales Approach - Lesson Summary
At the end of this course, you will be able to:
- Explain the role of the seven steps of the selling process
- Define the role prospecting plays in the selling process
- Identify resources to use when prospecting
- Describe how to identify prospective employers
- Explain how to research a qualified prospect and list resources to conduct prospect research
- Discuss how to identify sales needs and opportunities
- Learn how to set SMART pre-call objectives
- List the key elements of presentation preparation
- Explain the role of first impressions and the importance of a strong approach
- Explain how to make contact with your prospect
- Describe the different types of sales approaches
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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