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Preparing for the Google Analytics Individual Qualification Test

Prepare for the Google Analytics Individual Qualification (IQ) test with the help of this online course.

Digital Marketing
Free Course
Google Analytics is a free software application available from Google that helps run websites more effectively and efficiently. This course will teach you how Google Analytics can improve website performance to convert more site visitors into customers, track the performance of keywords, banner ads, and other marketing campaigns, and track metrics such as revenue, average order value, and e-commerce conversion rates.
  • Duration

    1-2 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    Google

Description

Outcome

Certification

View course modules

Description

This course will first introduce you to Google Analytics and teach you how to navigate its interface. You will learn how to install the Google Analytics tracking code and study its guidelines. time metrics, and profiles. You will study campaign tracking and Adwords integration, Adwords and funnel visualization analysis, and e-commerce tracking. This course will also discuss filters in Google Analytics, Regex, and cookies. You will also look into page views, visits, visitors, and traffic sources.

A domain is a user-friendly naming system that lets people navigate web servers and web pages easily. This course will teach you how to track domains and subdomains. You will study advanced segmentation to find out how site visitors from different traffic sources behave once they land on your website. You will look into motion charts, internal site search, event tracking, and virtual page views. You will also learn how to do additional customizations.

Google Analytics is a web analytics service offered by Google that collects data, processes it, and prepares reports in simplest terms possible. It tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Upon the completion of this course, you will learn how Google Analytics works from installation to analysis to tracking and reporting. These are excellent business skills, so why wait? Check out the course, today!

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Learning Outcomes

Upon completion of this course you will be able to: - Install the Google Analytics Tracking code; - Navigate around the Google Analytics interface; - Implement campaign tracking and integrate AdWords; - Analyze revenue metrics and custom reporting; - and implement internal site search and event tracking.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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