Online Marketing With Google Analytics

Name: Online Marketing With Google Analytics
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Learn how to use Google Analytics to create data-driven branding campaigns in this free online digital marketing course.

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Learning Outcomes

In this free course, you will learn how to:

Define ‘Google Analytics’
Outline the types of Google ads
Discuss the benefits of assigning value to your goals in Google Analytics
Create unique and measurable URLs using the Google Analytics custom URL builder
Explain how the data-driven insights from Google Analytics can improve conversion rates
Discuss how to link Google Ads and Analytics accounts

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