The course Media Studies – Entertainment and Broadcast Media guides you through, and discusses the pros and cons of the media types; music, radio, movies, and television. The course also looks at the challenges facing each type of media, and the impact which the emergence of new technology has had upon them.
This course begins by developing an understanding of music. In particular you will look at the development of different music genres, and examine the impact each genre of music has had on culture. You will also look at the popular trends in the music industry, and production systems. Finally, you will look at the impact which technology has had upon the music industry.
Next, you will be introduced to the radio industry, and its development throughout history. In order to achieve this, you will look at the evolution of radio broadcasting. You will also gain insight into the different formats which radio stations can adapt, and their impact upon popular culture. You will also examine the technological advances and future direction of this medium.
You will also look at the impact which movies have had upon culture throughout their history, and the continuous interaction between movies and culture. You will examine some of the issues and trends which have been prevalent in the movie industry. The influence of new technology upon the industry will similarly be inspected, which will help you appreciate how the industry is changing.
Finally, you will examine the place which television holds within history. You will examine its impact on culture, while also learning about the interaction between television and culture. The issues facing television, as well as its prevalent trends will also be examined. The discussion surrounding the impact of new technology will help you to better understand today’s television industry.
This course will be of great interest to professionals working in the areas of media or culture, and would like to learn more about the field. It will also be of interest to learners would like to learn more about entertainment and broadcast media.
Having completed this course you will be able to: - Assess the impact of technologies that changed the face of the music industry; - Determine the influences and characteristics of each genre of popular music; - Identify ways in which culture and music have influenced each other; - Describe the role played by independent labels in the music industry; - Identify ways in which digital music sales have influenced the music industry; - Identify ways in which the Internet has enabled artists to sell music directly to fans; - Identify the major technological changes in radio since its inception; - Explain the defining characteristics of radio’s Golden Age; - Describe the use of radio station formats in the development of modern stations; - Analyse radio as a form of mass media; - Analyse the effects of the Fairness Doctrine on political radio; - Identify the development of new radio technologies; - Identify key developments of the motion picture industry and technology; - Recognize how movies reflect cultural attitudes, trends, and events; - Describe the effects of piracy on the movie industry; - Describe the impact of digital cinematography on the film industry; - Identify three important developments in the history of television since 1960; - Identify ways in which television affects the development of culture; - Explain the influence of sponsors on program content; - Describe the major trends among the broadcasting and cable networks; - Describe the difference between satellite television and cable television; - Identify ways the Internet has affected content delivery and viewing patterns.
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