Marketing Through the Internet and Social Media

This course, Marketing Through the Internet and Social Media, will provide you with an understanding of SWOT Analysis in Marketing. You will learn how to conduct marketing research, real time marketing, and how to manage a brand. You will be able to explain what defines social media marketing, the basics of search engine optimization, and characteristics of a good website. You will also learn about capturing leads and the characteristics of a good campaign.

This course then explains the use of social media marketing in the workplace. You will learn about what social media is and how to define a social media policy for your workplace. You will also learn about creating a living document that can be adjusted and adapted to the needs of your company.

This course then wraps up by covering how to keep an eye on the security best practices when using social media in the workplace. You will learn about the rules to follow when posting to social media to avoid any issues as well as the benefits and pitfalls of social media. By taking this course you will learn how to leverage social media and the internet for marketing and brand representation as well as how to use social media to get customer feedback. So why wait? Start learning about marketing with the internet and social media today.