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Marketing Management - The Marketing Research Process Free Course

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  • Description
  • Outcome
  • Certification
  • In the free online course Marketing Management - The Marketing Research Process, you will learn about different ways marketing research can be approached by an organization in order to gain valuable information to help in making marketing decisions.

    The course begins by introducing you to causal research and its different features. It describes about different forms of experimental and statistical design that can be used in research. You will learn about the importance of measurement and how it is used in marketing research. You will also learn how scaling works and be introduced to different types of scaling.

    Following that, this course will introduce you to the use of questionnaires in marketing research for obtaining information from respondents. You will be introduced to the sampling process and different sampling techniques with their features.

    In the end, you will learn about the data collection process, preparation and analysis for marketing research. You will get to know how data is collected and prepared in the marketing research process. This courses also teaches you about hypothesis testing is used in marketing research and different methods of data analysis that can be used in marketing research.

    This free course will be of great interest to business professionals, marketers and those who want to learn about the marketing research process.

  • Having completed this course you will be able to:
    - Discuss causal research.
    - Describe the act of measurement and how it’s used.
    - Discuss different types of scaling.
    - Describe how to use questionnaires for obtaining information.
    - Discuss different sampling techniques.
    - Discuss that data collection and preparation process.
    - Describe hypothesis testing.
    - Discuss different methods of data analysis.
    - Discuss forms of multivariate data analysis.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 4 )
  • Marketing Management - The Marketing Research Proc...
  • Module 1: Marketing Research
    • Learning Outcomes
    • Causal Research
    • Measurement and Scaling
    • Lesson Summary
  • Module 2: Sampling Methods
    • Learning Outcomes
    • Questionnaire and Sampling
    • Sampling Techniques
    • Lesson Summary
  • Module 3: Data Analysis
    • Learning Outcomes
    • Data Collection, Preparation and Analysis
    • Multivariate Data Analysis
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 4: Marketing Management - The Marketing Research Process Assessment
    • Marketing Management - The Marketing Research Process Assessment
Topics List ( 4 )
Module 1: Marketing Research
In this module, you will be introduced to causal research and its different features. You will also learn about different forms of experimental design and statistical design. You will learn how measurement is used in marketing research. You will how scaling works and be introduced to different types of scaling.
Topics List ( 4 )
Module 2: Sampling Methods
In this module you will first learn about how questionnaires are used for obtaining information. You will then be introduced to the process of sampling. You will learn about the features of different sampling techniques.
Topics List ( 4 )
Module 3: Data Analysis
In this module, you will learn about the process for data collection, preparation and analysis for marketing research. You will learn about how data is collected and prepared in order to be ready for analysis. You will learn about hypothesis testing and it’s use in marketing research. You will learn about different methods of data analysis.
Topics List ( 1 )
Module 4: Marketing Management - The Marketing Research Process Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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