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Building A Successful E-Business

  • Description
  • Outcome
  • Certification
  • In the free online course Building A Successful E-Business learn how using computer and internet technology can facilitate a business of any size to successfully build an online e-business. The many benefits of conducting e-business are explained include expanding a business’s customer base, lowering costs and competing with other businesses.

    The course begins by introducing you to the practice of e-business. You will learn about different forms of e-business and when they are used. You will learn how to assess a business’s needs and indicate if a business is ready for e-business. You will learn different ways in which conducting e-business can be beneficial.

    Next, you will learn about the variety of issues that need to be addressed once a company has decided to conduct e-business. You will be introduced to a range of services that are available for businesses in order to deal with these issues and conduct e-business successfully. You will learn the importance of creating a web presence for your business and the steps and options involved in doing so.

    Finally, you will be introduced to the practices of online marketing and e-commerce. You will learn about different forms of online advertising and why a business should consider employing them. You will learn about the importance of using social media to market your business to current and potential customers in the modern world. You will learn about all the areas that need to be considered when integrating your web system with your business. You will learn about a variety of options available to a business when conducting e-commerce.

    This free course will be of great interest to business professionals in small-to-medium businesses, entrepreneurs, and anyone who wants to start using computer and internet technology to conduct business and reach customers in order to stay up-to-date in the modern digital world.

  • Having completed this course you will be able to:
    - Define the term e-business and the different categories of e-business
    - Discuss ways e-business can help a business
    - Assess e-business needs and readiness for using e-business
    - Discuss ways in which you can find important information related to e-business
    - Discuss ways to minimize security risks for a business
    - Discuss different types of intellectual property
    - Describe the different services available that are provided by e-business service providers
    - Discuss the different types of websites a business might have
    - Describe the steps involved in creating a web presence for a business
    - Discuss the different benefits to online advertising
    - Discuss the benefits of social media marketing
    - Discuss approaches to mobile marketing
    - Discuss the different areas that are affected when integrating your web system with your business
    - Describe different online ordering system options

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Building A Successful E-Business
  • Free

  • 2-3 Hours

  • Advance Learning Academy

  • Assessment

  • Certification

  • 50 Pts

Modules List( 4 )
  • BUILDING A SUCCESSFUL E-BUSINESS
  • Module
    1
    Overview of E-Business
    • In this module you will be introduced to the concept of e-business and various categories of e-business. You will learn the benefits of conducting e-business and how to assess if a business needs or is ready for e-business.
    • Learning Outcomes
    • Definition and Relevance of E-Business
    • Investing in E-Business
    • Lesson Summary
  • Module 2: Starting an E-Business
    • In this module you will learn about different issues that will need to be addressed when conducting e-business. You will learn about the different services available to your business when conducting e-business. You will be introduced to the steps involved in creating a web presence for a business.
    • Learning Outcomes
    • Privacy, Security and Legal Issues
    • Service Providers
    • Creating a Web Presence
    • Lesson Summary
  • Module 3: Online Marketing and E-Commerce
    • In this module you will learn about the different benefits of online marketing and social media marketing. You will be introduced to the practice of e-commerce and learn the different areas affected when integrating your web system with your business.
    • Learning Outcomes
    • Starting Online Marketing
    • Integrating E-Commerce
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 4: Building A Successful E-Business Assessment
    • You must score 80% or more to pass this assessment.
    • Building A Successful E-Business Assessment
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