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Introduction to Strategic Management

Learn how to design action-oriented and results-driven strategies to achieve your business goals and objectives.

Publisher: NPTEL
This free online Strategic Management course will introduce you to strategic management and the core principles of strategic planning. Clear and concise strategic planning is essential for developing, controlling, and maintaining a strategic balance between your organizational goals and resources. With this course, you will also learn professional strategies and effective operations that contribute to the success of any business.
Introduction to Strategic Management
  • Duration

    1.5-3 Hours
  • Students

  • Accreditation


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This course will first introduce you to the fundamentals of Strategic Management. You will study the processes through which the future impact of change is determined and current decisions are reached. You will learn the importance of mission statements, its three elements, and how they can be valuable tools for a business. The course will also discuss Growth Strategies and Dependency Reduction Strategies which includes maintaining alternatives and building a positive image.

The course will then discuss how corporate strategy is developed and utilized. You will look into the differences between strategic and operating decisions as well as study merger and joint ventures. You will also study the Strategic Management Process, Strategic Competitiveness, Average and Above-Average Returns, Risk, and Strategic Flexibility. Finally, you will look into the concept of business strategy and corporate strategy as well as learn about experience curves and doom loops.

Strategic management, planning, and decision making are vital in the attainment of an organization's goal. By using the right tools, a company's purpose, culture, values, ethics, fundamental goals, and agenda can be clearly laid out. This Introduction to Strategic Management online course will help you determine your organization's long-term objectives and goals so you can take the right course of action. So why wait? Start the course now, and gain some useful knowledge today.

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