Almost two thirds of modern economies are driven by various service industries so it is of vital importance that quality management practices and procedures be applied to these service industries. This is known as service quality and any business with high service quality will meet customer needs while remaining economically competitive.
In this course you will learn what service quality means and how it can be applied within service industries. You will learn more about the practices and procedures that can be used to improve customer satisfaction. Finally, there is a case study of a credit union that reviewed its customer service and how it implemented changes that greatly improved its service quality.
This course will be of great interest to all quality management professionals who would like to learn more about service quality within service industries. It will also be of great interest to all learners who are interested in a career in quality management.
Having completed this course the learner will be able to: - Define what Service Quality is; - List examples of service industries; - Explain the "moment of truth" in service; - Describe customer acceptance criteria; - Define the dimensions of service quality (reliability and responsiveness); - Describe what is meant by customer satisfaction; - Explain what the service quality gap means.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
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Alison offers 3 types of Certification for completed Certificate courses:
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Learner testimonial for this course
This Course has been revised!
For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.Take me to revised course.