Mass and New Media and Culture Online Certificate Course | Alison

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Introduction to Media and Culture

Learn how mass media and new media have evolved and how they affect culture, with this free media studies course.

Media and Journalism
Free Course
Mass media refers to the technology reaches a large audience, whereas new media refers to forms of mass media that involve digital technologies. In a clear and simple manner, this free Introduction to Media and Culture course will guide you through the basic theories of mass media and new media, the different ways media affects culture, and the evolution of media over time. This is essential information for anyone considering a career in media.





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This course begins by discussing the events that influenced the evolution of mass media. You will study the five kinds of media convergence, and how they affect culture and society. You will then learn about the role of the gatekeeper in mass media and the influence of tastemakers in traditional media. You will also study media literacy and learn its relevance to today's world.

Mass media and new media affect culture in many ways. This course will discuss the most important media theories to help you better understand how different types of media can influence audience interpretations and society at large. You will then learn about the most prominent media research methods and their uses in a research project. Next, the course will guide you through how the media can have a major impact on the political opinions of an audience, and how this knowledge can be used properly and improperly.

Media is a major source of entertainment and information. It also is a major factor in shaping how people communicate with each other. This Introduction to Media and Culture course will help you better understand the relationship between media and culture, and how they impact society. These are important sets of knowledge that every modern citizen should be aware of, so check out the course today and improve your understanding of this fundamental aspect of modern life.

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Learning Outcomes

Having completed this course, you will be able to: - Explain the different ways mass media affects culture; - Explain the ways new media have affected culture; - Identify the basic theories of media effects; - Explain the uses of various media effects theories; - Identify the prominent media research methods; - Explain the uses of media research methods in a research project; - Explain some of the major objections to specific media theories; - Identify ways media studies are used to support political opinions; - Differentiate between proper and improper use of media studies; - Discuss events that impacted the adaptation of mass media; - Define convergence; - Discuss how convergence is affecting culture and society; - Identify examples of propaganda in mass media; - Discuss the role of the gatekeeper in mass media; - Discuss the influence of tastemakers in traditional media; - Define media literacy, and explain why it is relevant to today’s world.


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

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