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Introduction to Media and Culture

Media and Journalism
Free Course

Learn about the different ways both mass media and new media affect culture.

Description Outcome Certification View course modules

Introduction to Media and Culture is a course that will guide you through the basic theories of mass media and new media and the different ways media affects culture.

This course begins by developing an understanding of media and culture. In particular the course will look at the evolution of both media and culture over time, before examining mass media and popular culture. This course will also look at the development of convergence and established cultural values.

Next, you will be introduced to the effects of media and culture, which will help you to understand their impact on society. In order to achieve this, you will look at the messages which mass media can facilitate, as well as the theories surrounding media effects. You will also gain insight into researching media, and examine some controversies surrounding the field.

This course will be of great interest to professionals working in the areas of media or culture, and would like to learn more about the field. It will also be of interest to learners would like to learn more about the effects which media can have upon our culture.

Having completed this course, you will be able to: - Explain the different ways mass media affects culture; - Explain the ways new media have affected culture; - Identify the basic theories of media effects; - Explain the uses of various media effects theories; - Identify the prominent media research methods; - Explain the uses of media research methods in a research project; - Explain some of the major objections to specific media theories; - Identify ways media studies are used to support political opinions; - Differentiate between proper and improper use of media studies; - Discuss events that impacted the adaptation of mass media; - Define convergence; - Discuss how convergence is affecting culture and society; - Identify examples of propaganda in mass media; - Discuss the role of the gatekeeper in mass media; - Discuss the influence of tastemakers in traditional media; - Define media literacy, and explain why it is relevant to today’s world.

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

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