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Introduction to Marketing Management - Revised
Learn about modern marketing concepts and effective marketing processes for building a successful business.
Description
Marketing is an exchange of value. It is a social process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. This course will introduce you to the process and function of marketing. You will learn how the marketing process works and study the core marketing concepts including segmentation, targeting, and positioning. You will also look at examples of good and bad marketing.
Customer service is the practice of delivering products and services to customers via the efforts of employees, or through the provision of an appropriate servicescape. This course will discuss how the marketing of services differs from the marketing of goods. You will study how marketing theory has evolved up to the present day, and also learn the limitations and criticisms of marketing theory. You will also look into the three extra P’s in the marketing mix for services, the four unique characteristics of service, and the services marketing triangle.
Marketing management is essential for meeting the increased competition of the modern economy and helps in improving methods of distribution so as to reduce costs and to increase profits. Upon the completion of this course, you will have gained a much stronger understanding of the basics of marketing to help your company succeed in the modern world. So, check out this course and gain a broader view of marketing management, today.
Modules
Introduction To Marketing
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Introduction to Marketing - Learning Outcomes
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Defining Marketing
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Core Concepts in Marketing
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Case Studies
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Introduction to Marketing - Lesson Summary
Marketing In The Modern World
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Marketing in the Modern World - Learning Outcomes
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Marketing of Services
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Evolution of Marketing
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Contemporary Issues in Modern Marketing Practices
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Marketing in the Modern World - Lesson Summary
Course assessment
Learning Outcomes
Having completed this course you will be able to:
• Define the process and function of marketing
• Describe how the marketing process works
• Define core marketing concepts
• Discuss examples of good and bad marketing
• Contrast and compare how marketing of services differs from marketing of goods
• Discuss how marketing theory has evolved
• Recognize the limitations and criticisms of marketing theory
Certification
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.
