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Introduction to Bing SEO

  • Description
  • Outcome
  • Certification
  • This free online course Introduction to Bing SEO will help you to gain an insight into how search engines break down and rank webpages. The course will look at the different factors which influence how search engines view your site, and its contents.

    First, you will be introduced to the basics of search engine optimisation. You will learn about the different terms and factors relevant to the area of SEO. You will be introduced to the importance of keywords, and how they can influence your websites ranking. You will also examine how to establish a list of effective keywords to optimise your websites ranking.

    Finally, you will look at the influence which content can have upon how your website performs in search engine searches. In particular, you will study how to incorporate keywords into your content. You will also examine SEO techniques which can improve your page’s performance, and techniques which can damage your page’s performance. You will also be introduced to Bing’s Ad Partners.

    This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of how search results are generated.

  • Having completed this course you will be able to:
    - Discuss the different aspects important in SEO.
    - Explain how search engines work.
    - Discuss the importance of keyword research.
    - Explain how to develop a list of effective keywords.
    - Explain why quality content is so important to a web page.
    - Discuss ways to optimize a web page’s content.
    - Discuss the best technical setup practices.
    - Explain the usefulness of website tools.
    - Explain what is available through Bing’s ad partners.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Introduction to Bing SEO
  • Free

  • 2-3 Hours

  • Channel 9

  • Assessment

  • Certification

  • 50 Pts

Modules List( 3 )
  • Introduction to Bing SEO
  • Module
    1
    Introduction to SEO and Keywords
    • This module explores the basics of search engine optimisation, and examines the importance of keywords to website performances.
    • Learning Outcomes
    • Introduction to SEO
    • Importance of Keywords and Keyword Research
    • Lesson Summary
  • Module 2: Content Planning and SEO Issues
    • This module will guide you through how to effectively plan content, and organise it on your site. It also looks at techniques and issues surrounding SEO, as well as Bing Ad Partners.
    • Learning Outcomes
    • On-page Content Planning and Organization
    • Technical SEO and Website Tools
    • Ad Partners
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Introduction to Bing SEO Assessment
    • You must score 80% or more to pass this assessment.
    • Introduction to Bing SEO Assessment
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