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Introduction to Strategic Management

  • Description
  • Outcome
  • Certification
  • The free online course Introduction to Strategic Management introduces you to the concept of strategic management and how management can use the principles underlying strategic management to formulate and implement major goals and initiatives.

    The course explains what a mission statement is and what it can achieve for a business. You will learn what parameters should be included in a strategic plan and how a strategic plan should help determine long-term decisions including an organization's objectives, goals and course of action. You will learn how clearly stated mission statements add focus to the organization's efforts. You will learn the difference between operating decisions and strategic decisions and what a strategic management decision process involves. You will also learn more about experience curves and how they are used in business strategy. Finally, you will learn about doom loops, how a business can avoid getting into a doom loop, and what steps can help a business get out of a doom loop if they are already in one.

    This course will be of great interest to all professionals working in management, who are involved in making strategic decisions, and to all learners who would like to learn more about the role of strategic management in business.

  • Having completed this course you will be able to:
    - Define the concept of strategic management;
    - Describe the principles of strategic planning;
    - Explain what a Mission Statement is for organizations;
    - Describe what a business mission can achieve;
    - Describe Goodness of Fit Test, Competitive Advantage Test, and the Performance Test;
    - Compare and contrast operating decisions and strategic decisions;
    - Explain the concept of strategic flexibility;
    - Describe the Strategic Management Decision Making Process;
    - Explain the concept of business strategy;
    - Describe cost dynamics with examples;
    - Explain experience curves;
    - Describe doom loops and how businesses fail.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Introduction to Strategic Management
  • Free

  • 2-3 Hours


  • Assessment

  • Certification

  • 50 Pts

Modules List( 4 )
  • Introduction to Strategic Management Course Resource Document View Resource
  • Module
    Introduction to Strategic Management
    • Learn more about the mission statement and how it is used as a way of communicating the purpose of the organization both to the employees of the company and its customers and suppliers. Mission statements are normally short and simple statements and can change as the company changes.
    • Learning Outcomes
    • Defining Strategic Management
    • Strategic Management - The Mission Statement
    • Strategic Management - Growth Strategies
    • Lesson Summary
  • Module 2: Understanding Corporate Strategy
    • Learn how corporate strategy is based on top management of a company knowing where the organisation is today, where they want it to be and what is needed to get there. Learn more about operating decisions and strategic decisions, when they should be used and their limitations.
    • Learning Outcomes
    • Strategic Management - Dependency Reduction Strategies
    • Strategic Management - Mergers and Joint Ventures
    • Strategic Management - Comparison of Operating and Strategic Decisions
    • Lesson Summary
  • Module 3: Business Strategy - Experience Curves and Doom Loops
    • The experience curve is an idea developed by the Boston Consulting Group (BCG) in the mid-1960s. The strategic implications of the experience curve are that being market leader is a valuable asset that a firm relinquishes at its peril. Learn how the Doom Loop occurs in a company when a superficial solution to a problem is chosen, without an understanding of the underlying problem.
    • Learning Outcomes
    • Introduction to Business Strategy
    • Strategic Management - Experience Curves
    • Strategic Management - Doom Loops
    • Lesson Summary
  • Module 4: Introduction to Strategic Management Assessment
    • You must score 80% or more to pass this assessment.
    • Introduction to Strategic Management Assessment
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