Data is knowledge, and knowledge is power. When it comes to finding excellent data that can improve website performance, Google Analytics is one of the best tools available. If you can use it, you can see where your visitors are coming from, what content is popular, and how well your website is performing. These are in-demand skills. But most people only the know the basics of Google Analytics. So, if you can gain really in-depth knowledge of this tool, then you (and the website you work with) will really stand above the crowd.
This course is designed to make sure you can use Google Analytics to its fullest, and gain all the advantages that come with that skill. The course will show how to use Google Analytics to see how well your paid keywords perform in terms of conversion rate, revenue and ROI. You will then learn how to identify problem areas in your campaigns by looking at your bounce rate. Next you will see how to track sales down to the product level and refine your keyword bid amounts based on ROI calculations. Finally, you will learn how to use Analytics to identify which markets to enter by using the map overlay report.
Whether you manage or own a small blog, or want to work for a major international commercial website, understanding how to use Google Analytics can be a source of great possibilities. With this skill you will enhance your employability and your website’s profitability. Simply put, knowing how to use Google Analytics fully, which not a lot of people do, will give you the edge.
Upon completion of this course you will be able to: - Discuss why you should link your AdWords account with a Google Analytics account; - Use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI; - Identify which high traffic keywords bring high value visits and therefore budget accordingly in Adwords; - Identify problem areas in your campaigns by looking at a metric called bounce rate; - Track sales down to the product level with Google Analytics, identify the AdWords keywords generating the most profit and refine your keyword bid amounts based on ROI calculations; - Identify problems with your site by defining a funnel for each of your goals; - and decide which markets to enter by using the map overlay report and see which regions.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certification for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.