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Strategic Management - Implementing and Evaluating Strategy Free Course

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  • Description
  • Outcome
  • Certification
  • The free online course Strategic Management - Implementing and Evaluating Strategy introduces you to the activities and choices required for effective implementation and evaluation of a strategic plan.

    The course begins by introducing you to the concept of implementing strategy and describes who will carry out the strategic plan and what should be done to align the company’s operations in a new direction. You will then learn about business functions and the factors differentiating Stage I, II and III companies. You will learn about different types of synergy such as production synergy, marketing synergy, financial synergy and organisational synergy. You will learn about mergers and acquisitions and the advantages and disadvantages of each in terms of organisational strategy. You will also learn about diversification and tools that can be used in this area such as SWOT analysis, GAP analysis, and Competition and Risk analysis.

    This free course will be of great interest to business managers and professionals who are working in the area of strategic management and would like to learn more about practices and procedures of implementing and evaluating strategy.

  • Having completed this course you will be able to:
    - Define strategic implementation;
    - Describe who will carry out the strategic plan;
    - Describe what should be done to align the company’s operations in the new direction;
    - Describe horizontal and vertical integration;
    - Describe diversification and synergy;
    - Define production synergy, marketing synergy, financial synergy and organisation synergy;
    - List and describe the steps in the screening process;
    - Describe the five-step model in the evaluation and control process;
    - Describe problems in measurement of performance;
    - List and describe steps in a Strategy Audit;
    - Describe guidelines for proper control of strategic planning implementation.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 4 )
  • STRATEGIC MANAGEMENT - IMPLEMENTING AND EVALUATING...
  • Strategic Management - Implementing and Evaluating Strategy Course Resource Document
  • Module 1: Introduction to Implementing Strategy
    • Learning Outcomes
    • Introduction to Implementing Strategy
    • Different Functions in Implementing Strategy
    • Understanding Classification and Diversification
    • Lesson Summary
  • Module 2: Diversification and Synergy
    • Learning Outcomes
    • Understanding Synergy & The Screening Process
    • Evaluation and Control Process
    • Lesson Summary
  • Module 3: Evaluation of Strategy
    • Learning Outcomes
    • Introduction to Evaluation and Control
    • Measurement of Performance
    • Strategy Audit
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 4: Strategic Management - Implementing and Evaluating Strategy Assessment
    • Strategic Management - Implementing and Evaluating Strategy Assessment
Topics List ( 5 )
Module 1: Introduction to Implementing Strategy
In this module learn more about strategic implementation, who will carry out the strategic plan, and what should be done to to align the company’s operations in the new direction. You will also learn more about horizontal and vertical integration, and diversification and synergy.
Topics List ( 4 )
Module 2: Diversification and Synergy
In this module you will learn about diversification and synergy, in particular production synergy, marketing synergy, financial synergy and organisation synergy. You will also learn about mergers and acquisitions, and the steps in the screening process.
Topics List ( 5 )
Module 3: Evaluation of Strategy
In this module you will learn more about the five-step model in the evaluation and control process. You will learn about the steps in a Strategy Audit, and the guidelines for proper control of strategic planning implementation.
Topics List ( 1 )
Module 4: Strategic Management - Implementing and Evaluating Strategy Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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