Sales Management - Business Ethics and Sales - Revised
Learn more about the essential theory and practice of business ethics regarding customer behaviour and sales.
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CertificationView course modules
Providing guidance to your company's sales force can really help promote a healthy working environment. Company policies including the rules on conflict of interest, bribes, and non-compete/non-disclosure clauses should be laid out in black and white. This course will teach you how companies instill proper principles and ethics in selling. You will learn about the application of ethical behavior in a business environment and learn the importance of abiding by specific laws and regulations, operating honestly, competing fairly, and creating partnerships with customers.
Next, you will study the standard model of communication and the implications of different types of verbal and nonverbal communication. You will also study the different types of customers and Maslow's hierarchy of needs. The course will then cover the main types of buyers and buying situations, the steps in the buying process, and the role of emotion in the buying. You will also be shown how to create or enhance your personal FAB (features, advantages, and benefits) message.
The sales industry is a rewarding and exciting area of work, but handling a sales team can still be quite challenging. This sales management and business ethics course will be of great interest to anyone working in a sales-related role, and will provide them with a deeper understanding of the theory and tools needed to drive sales growth in any organization. Check out the course today, and start enhancing your personal and organisational effectiveness in sales in no time.
Business Ethics - Learning outcomes
Principles and Ethics in Selling
Ethical Behavior in Sales
Policies, Practices and Cultures
Business Ethics - Lesson Summary
Power of Effective Communication
Power of Effective Communication - Learning Outcomes
Behavior and Etiquette
Power of Effective Communication - Lesson Summary
Understanding the Customer
Understanding the Customer - Learning Outcomes
The Buying Process
Your Personal FAB
Understanding the Customer - Lesson Summary
At the end of this certificate course, you will be able to:
- Explain ethics and ethical behaviors in business
- Identify how company policies reflect business ethics
- Explain the elements of effective business communication
- Recognize the implications of different types of verbal and non-verbal communication
- Describe the different types of customers
- Explain the types of buying and buying situations
- List the steps in the buying process
- Explain the role of emotion in the buying process
- Develop your personal FAB message
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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