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Managing Customers Using Technology

  • Description
  • Outcome
  • Certification
  • In this free online course Managing Customers Using Technology you will be introduced to customer relationship management (CRM) and how it can help your business grow. You will learn how CRM technology can let you manage customers on the go. You will also learn about nurturing your customers and the importance of replying to customer queries and requests in a reasonable time.

    The course begins by introducing you to Customer Relationship Management (CRM) fundamentals and why the customer must be at the centre of any business. You will learn about the four stages of CRM and what is involved in each of the stages.

    Next, the course teaches you about campaign management, what it is for and how it can help your business. You will learn about leveraging technology to add value to your customers' experience and how technology can enable your corporate strategy. You will learn about managing your customers’ expectations of your response time.

    This free Alison course will be of great interest to small businesses, start-ups and entrepreneurs looking for effective ways to manage customer relationships.

  • Having completed this course you will be able to:
    - Explain what customer relationship management is and used for.
    - Describe the structure of customer relationship management.
    - Explain why the customer should be the centre of your business
    - Discuss the importance of nurturing your customers.
    - Explain the purpose of a campaign for your company.
    - Describe how technology will help with customer interaction on the move.
    - Explain why you should set expectations for your customer interaction.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Managing Customers Using Technology
  • Free

  • 2-3 Hours

  • Channel 9

  • Assessment

  • Certification

  • 50 Pts

Modules List( 3 )
  • Managing Customers Using Technology
  • Module
    1
    Introduction to Customer Relationship Management (CRM)
    • In this module you will be introduced to Customer Relationship Management (CRM) fundamentals and why the customer should be at the centre of your business. You will learn about the four stages of CRM and what is involved in each of the stages.
    • Learning Outcomes
    • Introduction to Customer Relationship Management (CRM)
    • The Four Stages of CRM
    • Lesson Summary
  • Module 2: Introduction to Campaign Management
    • In this module you will learn about campaign management and how it can help your company. You will learn about leveraging technology to add value to your customers' experience. You will learn how technology can enable your corporate strategy and manage your customers' expectations of your response time.
    • Learning Outcomes
    • Campaign Management
    • Managing Customers from Anywhere for Start-up Businesses
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Managing Customers Using Technology Assessment
    • You need to score 80% or more to pass this assessment.
    • Managing Customers Using Technology Assessment
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