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Media Studies - Print and Publishing Media

  • Description
  • Outcome
  • Certification
  • The free online course Media Studies - Print and Publishing Media guides you through the basic types of print media and discusses the pros and cons of each media type. The course also looks at the challenges facing each type of media, and the impact which the emergence of the internet has had upon them.

    This course begins by developing an understanding of books. In particular you will look at the history of books, before examining their impact on culture. You will also look at the difference between different book formats, and publishing trends. Finally, you will look at the impact which technology has had upon books

    Next, you will be introduced to newspapers, and their development. In order to achieve this, you will look at their history, and journalistic styles which have been popular. You will also gain insight into the control which newspapers have over your access to information, and their impact upon popular culture. You will also examine popular trends and online journalism.

    Finally, you will examine the place which magazines hold within history. You will examine their impact on culture and access to information, while also learning about major publications. The information provided regarding the specialization of magazines and the impact of the internet will help you to better understand today’s magazine industry.

    This free online course will be of great interest to professionals working in the areas of media or culture, and would like to learn more about the field. It will also be of interest to learners would like to learn more about the print media and journalism.

  • Having completed this course you will be able to:
    - Identify the material and cultural origins of the book.
    - Indicate the influence of mechanical movable type on modern society.
    - Explain the evolution of contemporary copyright law and the publishing industry.
    - Indicate the effect of blockbuster syndrome on the publishing industry.
    - Determine the benefits and drawbacks of digital libraries.
    - Describe the historical roots of the modern newspaper industry.
    - Explain the effect of the penny press on modern journalism.
    - Describe the effect of objectivity on modern journalism.
    - Describe how television has impacted journalistic styles.
    - Describe the decline of the newspaper industry.
    - Describe the European roots of the modern magazine.
    - Identify the change in advertising that occurred in the early 1900s.
    - Describe the backlash against pulp magazines in the 1930s.
    - Explain the impact of advertisements on story.
    - Identify different types of specialized magazines.
    - Recognize ways that advertisers benefit from the specialization of magazines.
    - Describe how print magazines have adapted to an online market.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Media Studies - Print and Publishing Media
  • Free

  • 2-3 Hours

  • Saylor Foundation

  • Assessment

  • Certification

  • 50 Pts

Modules List( 4 )
  • Media Studies - Print and Publishing Media
  • Module
    Media Studies - Books
    • In this module you will look in detail at the different factors which influence books, including their history and their impact upon culture. You will also look at the challenges which today’s publishing industry faces.
    • Learning Outcomes
    • History of Books to the Middle Ages
    • History of Books: Gutenberg to the Present
    • Books and U.S. Culture
    • Book Formats
    • Publishing Trends
    • Influence of New Technology
    • Lesson Summary
  • Module 2: Media Studies - Newspapers
    • In this module you will look at the different factors which effect newspapers, including the influence of modern technology. You will also look at their impact on information and culture.
    • Learning Outcomes
    • History of Newspapers
    • Styles and Models of Journalism
    • Access to Information and Popular Culture
    • Popular Trends in the Newspaper Industry
    • Online Journalism
    • Lesson Summary
  • Module 3: Media Studies - Magazines
    • In this module you will look at the different factors which influence magazine, such as culture and the internet. You will also look at their historical roots, and today’s major publications.
    • Learning Outcomes
    • History of Magazines
    • Role in Popular Culture
    • Major Publications
    • Controlling Access to Information
    • Specialization of Magazines
    • Influence of the Internet
    • Lesson Summary
  • Module 4: Media Studies - Print and Publishing Media Assessment
    • You must score 80% or more to pass this assessment.
    • Media Studies - Print and Publishing Media Assessment
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