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Marketing Strategies for Service Management Free Course

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  • Description
  • Outcome
  • Certification
  • The free online course Marketing Strategies for Service Management introduces a variety of marketing strategies that help position a business service in the marketplace and give it a competitive advantage by implementing an effective pricing strategy.

    The course begins by introducing the principles of positioning a business service and how positioning strategies can be used to correctly position a service in the marketplace. You will learn how to develop an effective positioning strategy for a business service and how to use positioning maps to analyze competitive strategy. You will then learn about branding and what is meant by a 'brand'. You will learn about the key features of a successful brand and how they can be applied to a business service. You will examine the various components of strategic thinking and how to develop and implement a strategic plan.

    You will learn about strategies that help grow a service business and help the business to respond to changes in the industry and market conditions, and how to best capitalize on new opportunities. You will also be introduced to five different competitive strategies and learn how these can be used in a service business to generate a competitive advantage that will enhance customers' delight and create customer advocacy for the service. Finally, you will learn about strategies for setting the price of business services. You will be introduced to the Three C's model for price setting and market-penetration pricing. You will learn about price-adjustment strategies and how to respond to competitors' price changes.

    This course will be of great interest to all professionals working in the area of business services and service management and who would like to learn more about marketing strategies that help position and price a business service.

  • Having completed this course you will be able to:
    - Describe positioning strategies for services;
    - Describe how to develop an effective positioning strategy;
    - Describe how to anticipate competitive responses;
    - Describe how to use positioning maps to analyze competitive strategy;
    - Explain what is meant by 'brand', and branding strategies;
    - Explain distribution in a services context;
    - Describe different delivery innovations facilitated by technology;
    - Describe strategic thinking for service organizations;
    - List the components of strategic thinking;
    - Describe how to develop a strategic plan and implement it;
    - Describe how to evaluate performance;
    - Describe the Five Forces Model;
    - Compare and contrast different competitive strategies;
    - Describe how to set pricing policy for a service;
    - Describe the Three C's Model for price setting.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 3 )
  • MARKETING STRATEGIES FOR SERVICE MANAGEMENT
  • Marketing Strategies for Service Management Course Resource Documents
  • Module 1: Position and Branding Services
    • Learning Outcomes
    • Positioning Strategies for Services
    • Focus Strategies and Positioning
    • Branding Services
    • Distribution in a Services Context
    • Service Delivery Innovations
    • Network of Services
    • Lesson Summary
  • Module 2: Understanding Service Pricing
    • Learning Outcomes
    • Strategy and Strategic Thinking for Services
    • Implementing Strategic Planning
    • Competitive Strategies for Success
    • Service Pricing - Basic Concepts
    • Approaches to Service Pricing
    • Putting Service Pricing into Practice
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Marketing Strategies for Service Management Assessment
    • Marketing Strategies for Service Management Assessment
Topics List ( 8 )
Module 1: Position and Branding Services
Learn more about marketing strategies that help to position a business service within the market and create a reputable brand around the service.
Topics List ( 8 )
Module 2: Understanding Service Pricing
Learn more about correctly pricing a business service within the market and the techniques and models used to formulate the correct market price.
Topics List ( 1 )
Module 3: Marketing Strategies for Service Management Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    3-4 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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