Marketing Strategies for Service Management - Revised
Discover marketing strategies for positioning and pricing business services with this sales and marketing online course.
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CertificationView course modules
This course will first introduce you to brand identity and positioning. You will learn effective marketing strategies that help position a business service within the market and create a reputable brand around the service. The course will discuss Internal Corporate Analysis, Competitor Analysis, and Positioning Maps including their usefulness in plotting a competitive strategy. You will study the meaning of a brand and look into Focus Strategies and Positioning Links. You will also learn about Market Segmentation and the three interrelated elements of distribution.
Next, the course will discuss strategy, strategic thinking, and strategic planning, including their core components. You will look into Situation Analysis and the internal and external factors involved in this analysis, and you will study the Five Forces Model and the Five Competitive Strategies. The course will also teach you how to achieve overall low-cost leadership, where to look for differentiation opportunities, and the steps for setting pricing policy. You will also study Fixed Cost and Variable Cost, the Three C's Model for Price Setting, and Pricing-Adjustment Strategies.
By the end of this free Marketing Strategies for Service Management online course, you will have a much stronger understanding of how to create a marketing and brand strategy that will serve your business and cater to your customer's needs. You will also have a strong grasp of the key features of a successful brand and know how you can apply them to your business services. These are powerful skills, so check out the course today and start gaining a competitive advantage in no time.
Position and Branding
Position And Branding - Learning Outcomes
Positioning Strategies for Services
Focus Strategies and Positioning
Distribution in a Services Context
Service Delivery Innovations
Network of Services
Position And Branding - Lesson Summary
Understanding Service Pricing
Understanding Service Pricing - Learning Outcomes
Strategy and Strategic Thinking for Services
Implementing Strategic Planning
Competitive Strategies for Success
Service Pricing - Basic Concepts
Approaches to Service Pricing
Putting Service Pricing into Practice
Understanding Service Pricing - Lesson Summary
Having completed this course, learners will be able to:
- Describe positioning strategies for services
- Describe how to develop an effective positioning strategy
- Describe how to anticipate competitive responses
- Describe how to use positioning maps to analyze competitive strategy
- Explain what is meant by 'brand', and branding strategies
- Explain distribution in a services context
- Describe different delivery innovations facilitated by technology
- Describe strategic thinking for service organizations
- List the components of strategic thinking
- Describe how to develop a strategic plan and implement it
- Describe how to evaluate the performance
- Describe the Five Forces Model
- Describe the Three C's Model for price setting.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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