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E-Commerce - Introduction to Internet Marketing Strategies for Businesses

E-Commerce
Free Course
In the modern world, companies know that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders and audiences. That means that people who understand internet marketing strategies are in high demand around the world. With this free online marketing course, you will learn about the successful Internet marketing techniques and strategies that are sought by businesses and organisations everywhere today.
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Description

Outcome

Certification

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Description

This course will first introduce you to Integrated Internet Marketing or I2M. I2M is a structured approach that combines marketing strategy with Internet technology. It promotes the creation of a strategy that uses the full range of Internet mediums such as text, audio, video, and hyperlinking to help you achieve your marketing goals. You will then learn how to make sure that your business' entire web presence is cohesive in order to communicate a consistent message to stakeholders.

Next, you will learn about measuring effectiveness in ecommerce promotion and purchase. You will be shown how to examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behaviour. You will then learn why the Web is like a cross between an electronic trade show and a community flea market. Finally, you will learn how to move the customer from being a passive Internet surfer to an interactive user of the medium. 

Learning effective online marketing and promotional strategies can seem overwhelming at times. This free online marketing course is designed to make it easy. The course will be of great interest to business and marketing professionals as well as entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies. The course will also be of great use to any student who wants to learn more about the power of online marketing. So, check out the course and start taking full advantage of the marketing technology at your fingertips!

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Learning Outcomes

Having completed this course the learner will be able to: - Illustrate with examples of how companies are using the Internet to market wisely; - They will have a clear understanding of the Integrated Internet Marketing (I2M) model; - They will be able to examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behaviour; - They will know how to move the customer from being a passive Internet surfer to an interactive user of the medium.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Certificate courses:

Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

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    Course Reviews

    Alina L.
    2 years ago
    UA
    Alina L.

    That's good

    Fabian D.
    2 years ago
    US
    Fabian D.

    it was pretty informative and easy to understand

    Pradipta D.
    2 years ago
    IN
    Pradipta D.

    Great Course !

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