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Diploma in Public Relations Free Course

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  • Description
  • Outcome
  • Certification
  • This free online course Diploma in Public Relations guides you in a step-by-step manner through the practices and theories relevant to the field of public relations. You will study relevant case studies throughout the course as examples of these theories in practice.

    This diploma course begins by walking you through the basics of public relations, including the historical origins of the PR field. You will also learn about the importance of strategic public relations practices.

    You will be introduced to the organizational theory surrounding public relations, and learn how to differentiate and prioritize both publics and stakeholders. You will also examine the importance of research to PR, and look at the different types of research and data collection.

    You will learn about the importance of the RACE process, and look at the practices associated with PR in order to develop a strategic PR plan. You will also examine the ethics, moral analysis, and leadership to public relations, and discuss the best practices to ensure excellent public relations.

    This free online course will be of great interest to professionals working in the area of public relations, management and communications, and would like to learn more about the practices and theories in PR.

  • Having completed this diploma course you will be able to:
    - Define the function of public relations.
    - Describe several prominent sub functions in the PR field.
    - Discuss strategic thinking in relation to PR.
    - Discuss the importance of good PR management skills.
    - Discuss the differences between different organizational approaches.
    - Discuss different ways of prioritizing stakeholders/publics.
    - Discuss communication strategy in relation to stakeholders/publics.
    - Discuss the purpose of research within public relations.
    - Define the different forms and types of research.
    - Discuss different methods of data analysis.
    - Discuss the importance of achieving goals and objectives.
    - Differentiate between strategic objectives and ineffective objectives.
    - Define the RACE acronym.
    - Discuss ethics in relation to PR.
    - Discuss excellence and effectiveness in PR management.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 13 )
  • DIPLOMA IN PUBLIC RELATIONS
  • SECTION ONE: INTRODUCTION TO PUBLIC RELATIONS
  • Module 1: Public Relations Basics
    • Learning Outcomes
    • Case Study: The Teamster Strike on UPS
    • What is Public Relations?
    • The Function of Public Relations
    • Lesson Summary
  • Module 2: Models and Approaches to Public Relations
    • Learning Outcomes
    • The Development of Public Relations
    • The Sub Functions of Public Relations
    • Lesson Summary
  • Module 3: Public Relations as a Management Function
    • Learning Outcomes
    • Management Functions and Roles
    • Personal Relations Strategy
    • Personal Relations and Business
    • Lesson Summary
  • Module 4: Public Relations and Organization
    • Learning Outcomes
    • Organizational Factors for Public Relations
    • Organizational Structure
    • The Systems Theory Approach
    • Stakeholder Management Approach
    • Lesson Summary
  • Module 5: Identifying and Prioritizing Stakeholders and Publics
    • Learning Outcomes
    • Stakeholder Management and Prioritizing Publics
    • The Situational Theory of Publics
    • A Contingency Approach to Public Relations Strategy
    • Case Study: Building a Headquarters in a Neighborhood
    • Lesson Summary
  • Module 6: Public Relations Research - The Key to Strategy
    • Learning Outcomes
    • The Importance, Purpose, and Forms of Research
    • Types of Research
    • Lesson Summary
  • Module 7: Diploma in Public Relations - First Assessment
    • Diploma in Public Relations - First Assessment
  • SECTION TWO: PUBLIC RELATIONS - PRINCIPLES AND PRA...
  • Module 8: RACE - The Public Relations Process
    • Learning Outcomes
    • Step 1: Formative Research to Analyze the Situation
    • Step 2: Strategic Action Planning
    • Steps 3 & 4: Communication Implementation & Evaluation
    • Lesson Summary
  • Module 9: Public Relations - Four Main Categories
    • Learning Outcomes
    • Corporate Public Relations
    • Agency Public Relations
    • Government Relations & Public Affairs
    • Nonprofit, NGO, and Activist Public Relations
    • Lesson Summary
  • Module 10: Ethics, Moral Analysis and Leadership
    • Learning Outcomes
    • Ethics in Public Relations
    • Public Relations: Ethical Conscience Advisor
    • Conducting Moral Analyses
    • Case Study: Home Depot's Leadership Crisis
    • Lesson Summary
  • Module 11: Best Practices for Excellence in Public Relations
    • Learning Outcomes
    • Effectiveness and Excellence
    • Case Study: Entergy Responds to Hurricane Katrina
    • Lesson Summary
  • Module 12: Diploma in Public Relations - Second Assessment
    • Diploma in Public Relations - Second Assessment
  • END OF COURSE ASSESSMENT
  • Module 13: Diploma in Public Relations - Final Assessment
    • Diploma in Public Relations - Final Assessment
Topics List ( 5 )
Module 1: Public Relations Basics
This module provides a detailed case study which allows learners to understand the real-life applications of public relations. It also discusses the foundations of public relations, by defining the field and its functions.
Topics List ( 4 )
Module 2: Models and Approaches to Public Relations
This module looks at some of the theory behind PR, such as the different models that have developed over the years. It also examines the sub functions in detail, such as the corporate and agency sub functions.
Topics List ( 5 )
Module 3: Public Relations as a Management Function
This module looks at the role of public relations within an organization. In particular, it explores the benefits which effective PR management and strategy can have upon an organization.
Topics List ( 6 )
Module 4: Public Relations and Organization
This module looks at the organizational theory behind PR. In order to do so you will examine the organizational factors and structures that apply to public relations. You will also learn about how the systems theory approach and the stakeholder management approach impact PR policies.
Topics List ( 6 )
Module 5: Identifying and Prioritizing Stakeholders and Publics
This module teaches you how to recognize your stakeholders and their relative importance. To do so you will look at management and prioritization theory, as well as the situational theory of publics. You will also learn about how the contingency approach impacts PR. Finally, you will examine a real-life case study in order to see these theories in practice.
Topics List ( 4 )
Module 6: Public Relations Research - The Key to Strategy
This module looks at the importance of research in developing PR strategy. You will examine different aspects of reseach, such as purpose and forms of research. You will also learn about the various different types of research.
Topics List ( 1 )
Module 7: Diploma in Public Relations - First Assessment
You must score 80% or more to pass this assessment.
Topics List ( 5 )
Module 8: RACE - The Public Relations Process
In this module you will learn about the RACE process which acts as a guideline for creating and running a public relations campaign. In particular, you will learn how to implement each of the four steps in the process; research, action planning, communication, and evaluation.
Topics List ( 6 )
Module 9: Public Relations - Four Main Categories
In this module you will examine the best practices in public relations. In order to achieve this, you will learn about the four main categories within the profession; Corporate PR, Agency PR, Government/public affairs, and nonprofit/NGO/activist PR.
Topics List ( 6 )
Module 10: Ethics, Moral Analysis and Leadership
In this module you will look at ethical concerns within the PR profession. You will also learn how to conduct a moral analysis, and examine the importance of good leadership through a real-life case study.
Topics List ( 4 )
Module 11: Best Practices for Excellence in Public Relations
In this module you will discover how to achieve excellent public relations through the use of best practices. This is further explored through an examination of the the Entergy case study, which highlights the importance of best practice in achieving excellence.
Topics List ( 1 )
Module 12: Diploma in Public Relations - Second Assessment
You must score 80% or more to pass this assessment.
Topics List ( 1 )
Module 13: Diploma in Public Relations - Final Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    10-15 Hours

  • Publisher

    Saylor Foundation

  • Video

    No

  • Audio

    No

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    250 Pts

  • Responsive

    No

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