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Advanced Diploma in Tourism and Hospitality Management

  • Description
  • Outcome
  • Certification
  • The free online course Advanced Diploma in Tourism and Hospitality Management describes the essential principles, concepts and skills required in the tourism and hospitality sectors. Tourism is a major global industry worth over one trillion dollars in revenue annually and it is an important part of the economies of many countries and regions around the world. The first part of the course introduces you to the formation of the tourist industry as well as outlining its sectors and employment opportunities. The next sections of the course explains the needs of both business and pleasure travellers and how tourism businesses/destinations can market themselves effectively. You will then learn how the travel industry packages and sells tourism products through retail and online channels. The next section of the course introduces you to the nature of hospitality, in particular the relationship between the hospitality sector and tourism. You will learn about the various types of accommodation and the different types of hotel guests and their requests. Next you will learn about hotel management and the organization of hotel departments and their functions, such as the key duties of the front office department and housekeeping department. The course also covers food and beverage services and you will learn about restaurant operations planning, the organization of the kitchen, menu objectives and planning, table setting and restaurant design and layout. Finally, you will learn about the food handling process and the importance of personal hygiene for catering practitioners. This free Advanced Diploma course will be of great interest to professionals working in the tourism sector and in hotels, restaurants, or any other hospitality service operation. This course will also be of great interest to any learner who would like to gain employment or a career in the tourism or hospitality sector.

  • After completing this course the you will be able to:
    - Describe the formation of the modern tourist industry;
    - Outline the sectors of the tourist industry;
    - Describe the employment and career opportunities;
    - List the main priorities of business and pleasure travelers;
    - Describe the ways in which travel destinations can appeal to both business and pleasure travelers;
    - Explain how travel destinations and tourism businesses can effectively market and promote themselves;
    - Describe the role of tour wholesalers, travel agencies and online travel services;
    - Explain the characteristics of the hospitality industry;
    - Explain the characteristics of the accommodation product;
    - Define the classification of hotel departments;
    - Explain the function of hotel departments;
    - Define the food and beverage departments of a hotel;
    - Define the different market segments and customer types;
    - Explain the objectives of a menu;
    - Explain what is meant by kitchen layout and design;
    - Explain the five steps to food safety;
    - Explain proper food handling priorities;
    - List the different types of restaurant workforce injuries and accidents;
    - Explain the main firefighting principles;
    - Define the basic tasks involved in first aid.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Advanced Diploma in Tourism and Hospitality Management
  • Free

  • 15-20 Hours

  • Advance Learning Academy

  • Assessment

  • Certification

  • 250 Pts

Modules List( 25 )
  • ADVANCED DIPLOMA IN TOURISM AND HOSPITALITY MANAG...
  • SECTION 1: THE DEVELOPMENT OF TOURISM AS AN INDUST...
  • Module
    1
    History of Tourism
    • In this module you will learn how travel developed in ancient and medieval times and about the evolution of travel in Europe since the Renaissance. The module also covers development of travel in the United States since the 18th century, how advancements in transportation led to the popularisation of various tourist activities throughout history, and how the modern tourist industry is influenced by the tourist habits of the past.
    • History of Tourism - Learning Outcomes
    • Ancient and Medieval Travel
    • Renaissance and Modern Travel
    • History of American Travel
    • Lesson Summary
  • Module 2: Modern Tourism
    • In this module you will learn about the modes of transport used throughout history and how they influenced people's vacationing habits. You will also learn how accommodation for travellers has developed since the middle ages and how time has affected people's decision to travel since the industrial revolution. The module also covers the two financial considerations of potential tourists and how Maslow's Hierarchy of Needs can be used to market tourism effectively.
    • Modern Tourism - Learning Outcomes
    • Modes of Transport
    • Types of Accommodation
    • Travel Considerations
    • Lesson Summary
  • Module 3: Tourism Industry - Career Development
    • In this module you will learn the definitions of foreign tourist and domestic tourist provided by the major tourism and intergovernmental organisations since 1937 and see how official definitions of tourists have developed over time. The module also defines the terms created for travellers that are not considered tourists. Finally, the module described all of the areas within the tourist industry and how a person can gain employment in every area of the tourist industry.
    • Career Development - Learning Outcomes
    • Defining Tourism
    • Careers in Tourism 1
    • Careers in Tourism 2
    • Lesson Summary
  • Module 4: Tourism Industry - Sectors
    • In this module you learn about the five major attractions of tourist destinations and the importance of attractions in drawing people to a specific destination. The module also names the four major amenities needed in a tourist destination and the importance of amenities in maintaining the popularity of a tourist resort. You will learn about the importance of an effective transportation network on a tourist destination and describe the ways in which tourists evaluate the transportation network of a location.
    • Tourism Sectors - Learning Outcomes
    • Tourist Attractions
    • Amenities
    • Transportation Network
    • Lesson Summary
  • Module 5: Advanced Diploma in Tourism and Hospitality Management - First Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Tourism and Hospitality Management - First Assessment
  • SECTION 2: TRAVEL PATTERNS AND TOURISM MARKETING A...
  • Module 6: Travel Patterns
    • In this module you will learn how travel patterns have developed and what the six main types of pleasure trip are. The course also describes the four main types of business trip. You will also learn how airlines and hotels can instill customer loyalty in business travelers.
    • Travel Patterns - Learning Outcomes
    • The Reasons People Travel
    • Pleasure Travellers
    • Business Travellers
    • Lesson Summary
  • Module 7: Tourism Destinations
    • In this module you will learn about the factors that are necessary for the development of a successful sun resort. You will also learn how snow resorts have increased in popularity and appeal since the 1960s. The module also describes the attractions that can bring tourists to rural destinations.
    • Tourism Destinations - Learning Outcomes
    • Sun Resorts
    • Winter Resorts
    • Rural and Urban Resorts
    • Lesson Summary
  • Module 8: The Fundamentals of Tourism Promotion
    • In this module you will learn about the five main challenges to promoting the tourism product and the three target audiences of tourism promotion. You will learn how tourism promoters can create campaigns that appeal to both intermediaries and customers. The module also lists the methods of advertising commonly used to promote the tourism product and outlines the advantages and disadvantages of each method of advertising for tourism promotion.
    • Tourism Promotion - Learning Outcomes
    • Challenges of Promoting Tourism
    • Identifying Target Audience
    • Selecting the Advertising Methods
    • Lesson Summary
  • Module 9: Tourism - Generating Sales
    • In this module you will learn about the 6 stages of the customer buying process and how this can be used to determine the objectives for a tourism promotional campaign. You will learn how a tourism marketing campaign can gain the attention of tourists and help them to understand what the product offers. The module outlines how effective advertising can change customer attitudes toward a tourism product and create a preference for that product. Finally, it explains how a promotional campaign can encourage brand loyalty toward a tourism company.
    • Generating Sales - Learning Outcomes
    • Determining Objectives
    • The Customer Buying Process - 1
    • The Customer Buying Process - 2
    • Lesson Summary
  • Module 10: Tourism - Retail Travel Sales
    • In this module you will learn about the role of tour wholesalers in the tourism industry. The module also describes the four types of package holiday and the methods tour wholesalers use to make their products appealing to customers. It explains the role of retail travel agencies in the tourism industry and outlines the government regulations regarding travel agencies. You will also learn how online travel retail developed and its effect on the travel industry. Finally, it explains how tour wholesalers and travel agencies can remain competitive against online travel services.
    • Retail Travel Sales - Learning Outcomes
    • Tour Wholesalers
    • Retail Travel Agencies
    • Online Travel Retail
    • Lesson Summary
  • Module 11: Advanced Diploma in Tourism and Hospitality Management - Second Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Tourism and Hospitality Management - Second Assessment
  • SECTION 3: INTRODUCTION TO HOSPITALITY MANAGEMENT ...
  • Diploma in Tourism and Hospitality Management - Course Resource Documents View Resource
  • Module 12: Characteristics of the Hospitality Industry
    • In this module you will learn about the characteristics of the hospitality industry and the relationship between the hospitality and tourism industries. The module also discusses career prospects and career paths within the hospitality industry. It explains aspect of employment such as by fringe benefits, what is involved in shift work and what is meant by service efficiency. You will also learn about the classification of accommodation and the different types of accommodation.
    • Learning Outcomes
    • Characteristics of the Hospitality Industry
    • Hospitality Industry Career Prospects
    • The Accommodation Sector
    • Lesson Summary
  • Module 13: Introduction to the Accommodation Sector
    • In this module you will learn about the chararterirtics of the accommodation product, and the differences in room grading and types ot rooms. The module explains the differences in the types of bed and how room rates are derived. You will also learn how guest types are classified.
    • Learning Outcomes
    • Accommodation Product - Part 1
    • Accommodation Product - Part 2
    • Types of Guests and Requests
    • Lesson Summary
  • Module 14: Introduction to Hotel Management
    • In this module you will learn about the modes of hotel management and the classification of hotel departments. You will learn about the organizational structure of hotels and the function of hotel departments.
    • Learning Outcomes
    • Introduction to Hotel Management
    • Organization and Function of Hotel Departments
    • Lesson Summary
  • Module 15: Hotel Front Office Operations
    • In this module you will learn about the organization and functions of the front office department. The key positions of the front office are outlined and the day-to-day front of house operations explained. You will learn about the four steps of the guest cycle and how to estimahttps://alison.com/course/mod.php?id=861&section=1&sesskey=Uhpk96TKbh&add=scormte revenue and sales indicators.
    • Learning Outcomes
    • Front Office Department
    • Front Office Relationship to Other Departments
    • Lesson Summary
  • Module 16: Hotel Housekeeping Department
    • In this module you will learn about the organization, key roles and duties of the housekeeping department. You will also learn about the relationship between housekeeping and other departments. The module outlines the procedures involved in cleaning tasks and explains room status codes. It also reviews security procedures.
    • Learning Outcomes
    • Housekeeping Department
    • Relationship between Housekeeping and Other Departments
    • Lesson Summary
  • Module 17: Advanced Diploma in Tourism and Hospitality Management - Third Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Tourism and Hospitality Management Studies - Third Assessment
  • SECTION 4: FOOD & BEVERAGE SERVICES, AND SAFET...
  • Module 18: Introduction to the Food and Beverage Sector
    • In this module you will learn about the different functions of the food and beverage departments in a hotel. The module also defines the key restaurant positions and their duties, and explains the relationship between food and beverage and other departments.
    • Learning Outcomes
    • Food and Beverage Operations
    • Duties and Key positions
    • Lesson Summary
  • Module 19: Food and Beverage Services
    • In this module you will learn about common food and beverage service practices and procedures. The module describes the five food groups and explains what is required for a balanced diet. You will learn about the characteristics of different menu types and the objectives of a menu.
    • Learning Outcomes
    • Classification of Food and Beverage Services
    • Food and Beverage Service Principles
    • Lesson Summary
  • Module 20: Restaurant Operations Planning
    • In this module you will learn about the main factors that influence the menu planning process, the different approaches to menu pricing and the process of menu design. You will learn about the steps involved in table setting, the common types of tableware found in most restaurants and the considerations involved in restaurant layout, design and ambience.
    • Learning Outcomes
    • Menu Planning and Design
    • Knowledge of Food and Beverage Services
    • Lesson Summary
  • Module 21: Kitchen Design and Layout
    • In this module you will learn about kitchen layout and design. The module describes the features of a well planned kitchen and lists the different types of kitchen equipment. It also explains important aspects of personal hygiene and health management.
    • Learning Outcomes
    • Kitchen Design and Layout
    • Personal Hygiene
    • Lesson Summary
  • Module 22: Safe Food Handling in Food Service Operations
    • In this module you will learn about the five steps to food safety. The module explains the causes and growth of bacteria and infections and how to maintain temperature control and temperature checks. It explains what is meant by food contamination and details proper food handling and food preparation procedures. It also lists the six basic hygiene practices for food handlers and proper food disposal practices.
    • Learning Outcomes
    • Food Safety
    • Food Handling Process
    • Lesson Summary
  • Module 23: Preventing and Treating Accidents in Food Service Operations
    • In this module you will learn about the different types of restaurant workforce injuries and accidents. It explains the main fire fighting principles and the different types of fire fighting equipment. You will also learn about the basic tasks involved in first aid.
    • Learning Outcomes
    • Food Service Accidents
    • Fire Safety and First Aid
    • Lesson Summary
  • Module 24: Advanced Diploma in Tourism and Hospitality Management - Fourth Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Tourism and Hospitality Management Fourth Assessment
  • END OF COURSE ASSESSMENT
  • Module 25: Advanced Diploma in Tourism and Hospitality Management - Final Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Tourism and Hospitality Management - Final Assessment
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