Diploma in Marketing Management - Revised
Learn about marketing management and modern marketing research techniques with this free Marketing Management course.
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CertificationView course modules
Market researchers help capture important marketing insights, which then inform crucial decisions made by marketing managers. This course will give you an understanding of the process of marketing research and core marketing concepts. You will learn how the marketing of services differs from the marketing of goods. You will also learn about the theory behind modern marketing and how it has evolved over the years.
As you progress through the course, you will learn the limitations and criticisms of marketing theory, the important features of competitor analysis, the marketing decision problem, the marketing research problem, and the exploratory research methods and techniques. Soon, you will be able to analyze a company's marketing strategy and become familiar with the PESTEL framework, SWOT Analysis, and the marketing information system. You will also know what is involved in competitive analysis as well as the components of a marketing information system.
By taking this free online marketing course, everything from developing marketing strategies to analyzing customers will be taught to you clearly and simply. You will learn about crucial marketing management and market research tools, and give your marketing skills a significant boost. So, if you are a marketing professional or a student who wants to have a career in the world of marketing, check out this course and upskill today!
Having completed this course you will be able to:
- Define the process and function of marketing
- Explain the key marketing concepts
- Contrast and compare how marketing of services differs from marketing of goods
- Discuss how marketing theory has evolved
- Recognize the limitations and criticisms of marketing theory
- Discuss important features of competitor analysis
- Identify the objectives of marketing
- Describe ways to analyse a company's marketing strategy
- Discuss different marketing strategies
- List examples of exploratory research methods and techniques
All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:
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