Diploma in Tourism Studies - Revised 2018

Learn about the exciting career opportunities in the modern tourism industry with this free online course.

Tourism and Hospitality
Free Course
Tourism is a very important part of the modern economy in many countries and regions around the world, and generates over one trillion dollars in revenue annually. In a clear and simple manner, this free Diploma in Tourism Studies will guide you through the modern tourism industry and the career opportunities waiting for you there. By the end of the course, you will have the basic knowledge you need to start a career in tourism.




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This course will first discuss the history of travel. You will study ancient and medieval travel, renaissance and modern travel, and travel in the USA. You will then look into the factors that influence travel which include the modes of transport, accommodation, time, money, and motivation. You will study the career opportunities in airlines, on cruises, and in travel agencies. The course will also cover tourist attractions, tourist amenities, and transport systems.

You will then look into the different reasons for travel including traveling for pleasure and business travel. The course will discuss the different travel destinations, the appeal of warm climate and sandy beaches to tourists, and the three types of tourist cities including historic, modern, and hybrid. You will also study important, advertising methods and promotional campaigns. Finally, you will look into tour packages, retail travel agencies, and online travel services.

Tourism is an exciting and evolving industry to work in, with career opportunities all around the world. But all of these opportunities can be a little bit confusing, so it helps to have a strong understanding of the industry as a whole so you can navigate it a little bit better. This course will give you exactly the knowledge you need to start your career in tourism. So why wait? Get your journey started, today.

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Learning Outcomes

After completing this course you will be able to:

  • Describe how historic travel patterns led to the formation of the modern tourist industry.
  • Outline the sectors of the tourist industry and the employment and career opportunities it offers.
  • List the main priorities of business and pleasure travelers and the ways in which travel destinations can appeal to both groups.
  • Explain how travel destinations and tourism businesses can effectively market and promote themselves.
  • Describe the role of tour wholesalers, travel agencies and online travel services in packaging and selling tourism products.


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

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