Loading
Alison Logo

Diploma in E-Business Free Course

certifcate icon
  • Description
  • Outcome
  • Certification
  • Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online.

    This free online Diploma course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The Diploma will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. This Diploma shows you in detail how to use Google tools such as Google Analytics, Google AdWords, Google AdSense and Google Webmaster to implement your online marketing strategy. You will learn how to set up a Google Analytics account, how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. You will learn how to set up a Google AdSense account and how to set up a Google Webmaster account.

    This free Diploma course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

  • Having completed this course the learner will be able to:
    - Describe how the Internet will help your business to attract customers and encourage growth;
    – Get a website found on Google search;
    – Get a website to show up in a local search;
    - Learn about Google Analytics;
    - Benefits of being on Google and using Google Analytics;
    - Set up an AdWords account;
    - Start using AdSense on your site;
    - How to install the Google Analytics Tracking code;
    - How to implement campaign tracking and integrate AdWords;
    - How to analyse revenue metrics and custom reporting;
    - Describe key digital measurement concepts, terminology and analysis techniques;
    - Navigate Google Analytics reports with specific examples for evaluating your digital marketing performance.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 15 )
  • Course Navigation Instructions
  • DIPLOMA IN E-BUSINESS
  • Resource Section for Module 1
  • Module 1: Introduction to Building an Online Business
    • Building an Online Business - Learning Outcomes
    • Why does being online matter?
    • Why your business needs a website
    • How to create your website and make it look good
    • How your website is found on Google
    • How to connect with local customers online
    • How to build a community of loyal fans
    • Serve on-the-go customers via mobile phones
    • Understand what works through measurement
    • Lesson Summary
  • Module 2: Introduction to Google Webmaster
    • Indexing a Web site using Google Webmaster - Learning Outcomes
    • Google Webmaster
    • Lesson Summary
  • Module 3: Introduction to Marketing Online
    • Introduction to Marketing Online - Learning Outcomes
    • Five smart ways to promote your business online
    • Building your online marketing plan
    • Local – The what, the why, the how
    • Does your landing page seal the deal
    • Lesson Summary
  • Module 4: Marketing through Google
    • Marketing through Google - Learning Outcomes
    • Getting on Google and the benefits of being on Google
    • What is AdWords
    • Google Analytics The what, the why, the how
    • Google Apps for Business
    • Lesson Summary
  • Module 5: Using Google AdWords
    • Using Google AdWords - Learning Outcomes
    • Five pillars of AdWords success
    • Setting up an AdWords account
    • Writing ads that attract customers
    • Organize your AdWords account to maximize your success
    • How to choose the right keywords
    • What is Quality Score and why does it matter
    • How do I know if AdWords is working for me
    • The Opportunities Tab Custom tips, just for you
    • Budgeting for your online advertising
    • Making 10 minutes count on your AdWords account
    • Lesson Summary
  • Module 6: Diploma in E-Business - First Assessment
    • Diploma in E-Business - First Assessment
  • Module 7: Introduction to Google AdSense
    • Google AdSense - Learning Outcomes
    • Introduction to Google AdSense
    • Google AdSense Interface
    • Google AdSense Insights
    • Google AdSense Efficiency
    • Custom Channels
    • AdSenes for Search – Search box placement
    • Enable Text and ImageAds
    • Creating an ad unit
    • Utilize Link Units
    • Simplify your ad management and gain performance insights
    • Opt-in to Placement Targeting
    • Determining eligible ads for your content pages
    • Google AdSense – Allow and Block Ads
    • Google AdSense – Additional Publisher Resources Webmaster Tools
    • Ad Review Center
    • Performance Report Tabs
    • Advanced reporting
    • Understanding your CPM: Part 1 (effective cost per thousand impressions)
    • Understanding your CPM: Part 2 (effective cost per thousand impressions)
    • Make Money on Blogger using Google AdSense
    • What Has AdSense Done for You?
    • Lesson Summary
  • Module 8: Introduction to Google Analytics
    • Google Analytics - Learning Outcomes
    • Introduction to Google Analytics
    • Interface Navigation
    • Installing the Google Analytics Tracking Code
    • Guidelines
    • Pageviews, Visits, and Visitors
    • Time Metrics
    • Traffic Sources
    • Content Reports
    • Profiles in Google Analytics
    • Campaign Tracking and AdWords Integration
    • Analysis Focus - AdWords
    • Goals in Google Analytics
    • Analysis Focus - Funnel Visualization
    • Filters in Google Analytics
    • Regex and Google Analytics
    • Cookies and Google Analytics
    • E-commerce Tracking
    • Analysis Focus – Revenue Metrics
    • Domains and Subdomains
    • Custom Reporting
    • Advanced Segmentation
    • Motion Charts
    • Internal Site Search
    • Event Tracking and Virtual Pageviews
    • Additional Customizations
    • Lesson Summary
  • Module 9: Getting Started with Digital Analytics
    • Getting Started with Digital Analytics - Learning Outcomes
    • The Importance of Digital Analytics
    • Core Analysis Techniques
    • Conversions and Conversion Attribution
    • Creating a Measurement Plan
    • Lesson Summary
  • Module 10: Understanding and Using Google Analytics Data
    • Understanding and Using Google Analytics Data - Learning Outcomes
    • How Google Analytics Works
    • Key Metrics and Dimensions Defined
    • Lesson Summary
  • Module 11: Collecting Actionable Data with Google Analytics
    • Collecting Actionable Data with Google Analytics - Learning Outcomes
    • Creating an Account
    • Understanding Your Account Structure
    • Setting Up Basic Filters
    • Setting Up Goals and Ecommerce
    • Collecting Campaign Data
    • Lesson Summary
  • Module 12: Navigating Google Analytics Reports
    • Navigating Google Analytics Reports - Learning Outcomes
    • Reporting Overview
    • Audience Reports
    • Acquisition Reports
    • AdWords Reports
    • Behavior Reports
    • Custom Reports and Dashboards
    • Lesson Summary
  • Module 13: Navigating Conversions Reports
    • Navigating Conversion Reports - Learning Outcomes
    • Goal Flow Report
    • Ecommerce Reports
    • Multi-Channel Funnels Reports
    • Attribution Reports
    • Lesson Summary
  • Module 14: Diploma in E-Business - Second Assessment
    • Diploma in E-Business - Second Assessment
  • END OF COURSE ASSESSMENT
  • Module 15: Diploma in E-Business - Final Assessment
    • Diploma in E-Business - Final Assessment
Topics List ( 3 )
Module 2: Introduction to Google Webmaster
Learn more about Google Webmaster.
Topics List ( 1 )
Module 6: Diploma in E-Business - First Assessment
You must score 80% or more to pass this assessment.
Topics List ( 4 )
Module 10: Understanding and Using Google Analytics Data
Learn more about using Google Analytics.
Topics List ( 1 )
Module 14: Diploma in E-Business - Second Assessment
You must score 80% or more to pass this assessment.
Topics List ( 1 )
Module 15: Diploma in E-Business - Final Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    6-10 Hours

  • Publisher

    Google

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    250 Pts

  • Responsive

    No

Reviews and Rate
This course has no reviews yet.
Tags