Diploma in Google Ads

Name: Diploma in Google Ads
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Learn how to use Google Ads to consistently drive quality traffic to websites in this free online diploma course.

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Learning Outcomes

In this free course, you will learn how to:

Explain how to attract consistent web traffic
Describe the use of ‘conversion tracking’ to determine the value of Google Ad campaigns
Discuss how to create, develop and optimize profitable Google AdWords campaigns
Indicate how to remarket your previous website to visitors to make them return
Describe how to effectively advertise your products and services online
Outline how to set up languages, daily budget, hourly reports and other features on the platform
State the importance of keywords
Discuss how to structure your Ad Groups like a professional
Explain how billing works in Google Ads

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Earn credentials that matter: Anyone can say they’re learning. A CPD-accredited Alison Diploma proves you followed through.
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