Diploma in Customer Service - Revised 2017

This free online course will teach you how to provide excellent customer service in the hospitality and retail industry.

Customer Service
Free Course
Want to turn one-time customers into life-long customers? This Diploma course will teach you the excellent customer service techniques that every business needs. The course will first teach you how to effectively communicate and collaborate with customers and how to utilize efficient communication processes. You will then learn how to apply the fundamental aspects of customer service to your business so you truly satisfy your customers’ needs.
  • Duration

    6-10 Hours
  • Assessment

  • Certification

  • Responsive

  • Publisher





View course modules


Do you know that there are five basic needs of customers? With this training course for customer service, you will learn what these needs are. You will also learn the key elements of customer service, the six essential actions of excellent customer service, and the 5 Ps (People, Products, Policies, Procedures, Places) of customer service. Providing excellent customer service is essential for the long-term growth of every business. Let us teach you how to keep your customers continuously satisfied.

People working in the hospitality industry, retail industry, and the public sector face hundreds of customers with different personalities every day. This customer service course will delve into the specifics of customer service in these different industries. The lessons will discuss the types of customers that are found in each industry, the philosophies that can guide a customer service individual to success, and the important role customer service managers play in these industries.

This Diploma course will be of great interest to retail staff, hospitality workers, and public servants who want to become more adept at providing friendly and effective customer service. It will also be of interest to business managers, business owners, and entrepreneurs who wish to learn how to implement an effective customer service program in their business or organization. So check out the course and learn the secrets to providing excellent customer service today!

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Learning Outcomes

Upon completion of this course, you will able to:

  • Apply the fundamental aspects of customer service in a business;
  • Advance a customer service program from a fundamental to advanced level;
  • Communicate and collaborate with customers utilising efficient communication processes;
  • Obtain customer feedback to continuously refine a customer service program;
  • Implement a customer service program in the hospitality industry, the retail industry and the public sector.


All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.



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