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Diploma in Sustainable Business

  • Description
  • Outcome
  • Certification
  • The free online course Diploma in Sustainable Business provides a broad overview of the core concepts of sustainability. It highlights some of the benefits, opportunities and challenges associated with sustainable business practices. It also discusses many real-world business examples of sustainability in action.

    The course begins by introducing you to the concept of sustainability and sustainable business and explaining why running a sustainable business is a popular and beneficial venture. You will learn about the Triple Bottom Line; a business’s contribution to social justice, environmental quality, and economic prosperity and how it is addressed by the sustainable business. You will learn the science behind business sustainability. You will learn how sustainability involves having an understanding of the relationship between business, humanity, and nature. You will also learn about Earth’s history and ecology and the importance of healthy ecosystems to human society. You will learn why a sustainable business should consider the impact of their actions on the earth’s key resources.

    Next, you will be introduced to the concept of accountability in business and learn why accountability is essential in running a sustainable business. You will learn how businesses use sustainability reporting in order to communicate and be accountable for their actions. You will learn about how sustainable businesses deal with human resource issues. You will learn about the relationship between finance and running a sustainable business.

    The course continues by introducing you to the process of entrepreneurship and how entrepreneurs can run sustainable businesses whilst undertaking sustainable practices. You will learn the importance of innovation when running a sustainable business. You will learn about the sustainable fuelling company Simply Green Biofuels and follow its journey from the beginning, learning about challenges it faced and success it achieved. Through this you will gain a stronger understanding how sustainability can be linked with entrepreneurship and how sustainability entrepreneurship can be a successful and worthwhile venture.

    Finally, you will be introduced to the practice of sustainable business marketing. You will learn that ways in which a business creates a strong sustainability marketing strategy in order to be successful. You will be introduced to the marketing mix and how it can be based on sustainability principles for an effective sustainable marketing approach. You will learn the importance of market segmentation in order to tailor marketing efforts to consumers that are best aligned as potential buyers or customers of a product or service. You will learn about the various market barriers and business risks that need to be considered when marketing sustainable products and services.

    This free Diploma in Sustainable Business will be of great interest to business professionals, marketers, and eco-entrepreneurs who would like to know what is involved in running a sustainable business and how this can benefit the economy, society, and the environment.

  • Having completed this course you will be able to:
    - Describe what is meant by sustainability and its relationship to running a business.
    - Describe what is meant by the term “triple bottom line”.
    - Describe what is meant by the social, environmental and economic impact of a business
    - Describe the interaction between ecosystem services and human well-being.
    - Discuss business and organizational accountability.
    - Discuss the value of sustainability reporting.
    - Describe life cycle management and the phases of a product life cycle.
    - Describe a sustainable business’s recruitment and selection process.
    - Discuss how sustainability impacts various activities associated with finance.
    - Discuss the role of entrepreneurship in sustainable business.
    - Explain what is meant by social entrepreneurship.
    - Explain the role of innovation in sustainable business.
    - Describe sustainable marketing and how it differs from traditional marketing.
    - Discuss what is involved in creating a sustainable marketing strategy for a business.
    - Define how sustainability works in the marketing mix (product, price, place, and promotion)
    - Discuss the market barriers to sustainable products and how they can be addressed.
    - Discuss the risks associated with sustainability marketing.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Diploma in Sustainable Business
  • Free

  • 10-15 Hours

  • Saylor Foundation

  • Assessment

  • Certification

  • 250 Pts

Modules List( 16 )
  • DIPLOMA IN SUSTAINABLE BUSINESS
  • SECTION 1: FUNDAMENTALS OF BUSINESS SUSTAINABILITY...
  • Module
    1
    Introduction to Business Sustainability
    • In this module you will learn about the relationship between sustainability and running a business. You will learn ways in which a business can address their social, environmental and economic impact.
    • Learning Outcomes
    • Defining Sustainability
    • The Triple Bottom Line
    • Lesson Summary
  • Module 2: The Triple Bottom Line
    • In this module you will learn what is meant by the social, environmental and economic impacts of running a business. You will be introduced to the term "triple bottom line" and its importance.
    • Learning Outcomes
    • Social Impact
    • Environmental Impact
    • Economic Impact
    • Lesson Summary
  • Module 3: The Science of Sustainability
    • In this module you will learn about common views of economic growth and how they relate to sustainability in business. You will learn about the Earth’s history and key natural resources and the threats to ecosystems from human activities.
    • Learning Outcomes
    • Limits to Growth
    • History of Earth
    • Earth's Resources
    • Human Activity Impacts on Ecosystems
    • Lesson Summary
  • Module 4: Accountability
    • In this module you will learn about the importance of accountability in running a sustainable business. You will be introduced to sustainability reporting and its importance. You will also learn about life cycle management, carbon footprint, and water footprint analysis and their importance to a sustainable business.
    • Learning Outcomes
    • Overview of Accountability
    • Sustainability Reporting
    • Sustainability Reporting Process
    • Sustainability Reporting Guidelines and Certification
    • Life Cycle Management
    • Lesson Summary
  • Module 5: Human Resources
    • In this module you will learn how a sustainable business recruits employees. You will also learn the approach a sustainable business takes to training of staff, performance appraisal, pay, and employee benefits.
    • Learning Outcomes
    • Recruitment
    • Training and Performance Appraisal
    • Pay, Benefits, and Labor Relations
    • Lesson Summary
  • Module 6: Finance
    • In this module you will learn how running a business sustainable can impact various financial activities. You will be introduced to idea of green and socially responsible investment opportunities and learn why sustainability is important to the insurance industry.
    • Learning Outcomes
    • Investments and Corporate Performance
    • Sustainable Financing and Insurance
    • Lesson Summary
  • Module 7: Diploma in Sustainable Business - First Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Sustainable Business - First Assessment
  • SECTION 2: SUSTAINABILITY - ENTREPRENEURSHIP, INNO...
  • Module 8: Introduction to Entrepreneurship
    • In this module you will be introduced to the process of entrepreneurship. You will learn about the different motivations for becoming an entrepreneur. You will learn about entrepreneurship and the challenges that the modern day entrepreneur faces.
    • Learning Outcomes
    • Overview of Entrepreneurship
    • Entrepreneurial Opportunities and Resources
    • Why be an Entrepreneur?
    • Lesson Summary
  • Module 9: Successful Sustainability Entrepreneurship
    • In this module you will learn how entrepreneurship can have a role in running a successful and sustainable business. You will learn about different types of entrepreneurship and how they can relate to business sustainability.
    • Learning Outcomes
    • Entrepreneurship and Sustainable Business
    • Types of Entrepreneurship
    • Lesson Summary
  • Module 10: Innovation and Sustainability
    • In this module you will learn how innovation can have a role in sustainable business. You will learn about the relationship with technology and innovation in sustainable business. You will learn the importance of creating social networks in sustainable business.
    • Learning Outcomes
    • Overview of Innovation
    • Technological Innovation
    • Lesson Summary
  • Module 11: Sustainable Business Entrepreneurship – Case Study
    • In this module you will be introduced to the company Simply Green Biofuels and its founder Andrew Kellar. You will learn about his entrepreneurial venture into running a sustainable business including challenges and achievements. This real world example will help you gain a deeper understanding of sustainable business entrepreneurship and how it can be put in place.
    • Learning Outcomes
    • Simply Green Biofuels
    • Challenges and Overcoming Them
    • Getting the Business Off the Ground
    • Lack of Profitability
    • Future of the Business
    • Lesson Summary
  • Module 12: Overview of Sustainable Business Marketing
    • In this module you will be introduced to the practice of sustainable business marketing, how it builds upon traditional marketing methods and applies them specifically to environmental and social initiatives and products and services. You will learn how a business creates a strong sustainability marketing strategy.
    • Learning Outcomes
    • Introduction to Sustainable Business Marketing
    • Sustainable Marketing Strategy
    • Lesson Summary
  • Module 13: Sustainable Marketing Mix
    • In this module you will be introduced to the 4 P’s of the marketing mix (product, price, place (distribution), and promotion). You will learn how sustainability works with the elements of the marketing mix and about the process of market segmentation and how it can be used in sustainable marketing.
    • Learning Outcomes
    • Product
    • Market Segmentation
    • Price
    • Place (Distribution)
    • Promotion
    • Lesson Summary
  • Module 14: Market Barriers and Business Risks
    • In this module you will learn about the various market barriers to sustainability products and how these barriers can be addressed. You will also learn the various risks that are associated with sustainability marketing.
    • Learning Outcomes
    • Market Barriers to Sustainability Products
    • Business Risks of Sustainability Marketing
    • Lesson Summary
  • Module 15: Diploma in Sustainable Business - Second Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Sustainable Business - Second Assessment
  • END OF COURSE ASSESSMENT
  • Module 16: Diploma in Sustainable Business - Final Assessment
    • You must score 80% or more to pass this assessment.
    • Diploma in Sustainable Business - Final Assessment
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