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Diploma in Social Media Marketing

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Diploma in Social Media Marketing
  • Description
  • Outcome
  • Certification
  • The importance of social media marketing for businesses and organizations is no longer questioned. It has become a worldwide trend in which helps businesses and organizations connect with their customers online.

    Alison's free, online social media courses cover the concepts and application of social media marketing and will equip you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification.

    Social media marketing course topics include the use of email marketing, affiliate marketing, using social media tools such as Twitter, podcasting and blogging, and how to use Facebook to create a business page and get it noticed by current and potential customers.

    This free online course will be of interest to people who wish to learn more about social media marketing or to advance their career prospects in the social media marketing arena while obtaining social media certification.

  • Upon completion of this course you will understand:
    - Facebook, Twitter, blogging and podcasting;
    - Images, file sizes, how the web works and downloading files to a website;
    - How to use autoresponders to automatically answer emails;
    - Create confirmation emails, upload a thank you page, download pages and create your first message in AWebar;
    - Understand affiliate marketing and different methods that can help increase website traffic.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 16 )
  • Please Note: The Forum which is referred to in th...
  • DIPLOMA IN SOCIAL MEDIA MARKETING
  • SECTION 1: EMAIL MARKETING AND AFFILIATE MARKETIN...
  • Additional Resources
  • Module 1: Introduction to Web sites
    • Day 1 Education, understanding and implementation
    • Day 2 Image and file sizes explained
    • Day 3 How to resize images correctly Part 1
    • Day 3 How to resize images correctly Part 2
    • Day 4 How Web sites work
    • Day 5 Downloading files for the Web site
  • Module 2: Introduction to autoresponders and eBooks
    • Day 6 Adding more Web pages
    • Day 7 Introduction to autoresponders
    • Day 8 How to monetize your Web site
    • Day 9 Finding content for the free eBook
    • Day 10 Creating an eBook
  • Module 3: Using autoresponders to build a list
    • Day 11 Understanding the purpose of your squeeze page
    • Day 12 Using autoresponders
    • Day 13 Creating the confirmation email
    • Day 14 Uploading the thank you and download pages
    • Day 15 Creating your first message in AWeber
  • Module 4: Affiliate marketing and increasing Web site traffic
    • Day 16 Affiliate marketing
    • Day 17 Creating a confirmation page
    • Day 18 Creating further messages in AWeber
    • Day 19 Web site traffic
    • Day 20 More Web site traffic
    • Day 21 Final thoughts
  • Email and Affiliate Marketing Assessment
    • 21 Steps to Web Business Success Assessment
  • SECTION 2: SOCIAL MEDIA TOOLS USED FOR MARKETING
  • Module 5: Introduction to Social Media Marketing
    • Social media marketing
    • Social media optimization
    • Benefits of social media marketing for businesses
    • Social media marketing strategy for businesses
    • Social media tools that businesses can use
  • Module 6: How to use Twitter
    • Using Twitter for Social Networking
  • Module 7 Part 1: Audacity for Recording Podcasts
    • Introduction to Audacity
    • Downloading Audacity
    • Getting the LAME mp3 encoder
    • Linking Audacity to the LAME mp3 encoder
    • Your first recording
    • Creating a project
    • Zooming tool
    • Using the solo tool
    • Using the echo tool
    • Scrolling along an audio file
    • Editing an audio file
    • Changing the volume
    • Fading audio in and out
    • Creating an audio file - Part 1
    • Creating an audio file - Part 2
    • Creating an audio file - Part 3
    • Creating an audio file - Part 4
  • Module 7 Part 2: Podomatic - Publish Your Podcasts to the Web
    • Introduction
    • Overview of Podomatic
    • Making a recording
    • Adding information
    • Finding your podcast
    • Playing back
    • Embed a podcast in a Web page
    • Uploading files
  • Module 8: WordPress - Blogging on the Web
    • Using Word Press
  • Social Media Tools Assessment
    • Social Media Tools Assessment
  • SECTION 3: SOCIAL MEDIA MARKETING WITH FACEBOOKIn...
  • Module 9: Facebook - Create your Personal Profile
    • Introduction
    • Understanding Facebook
    • The WALL and NEWS FEED
    • Our First Look At Facebook
    • Business vs Personal Profile
    • Creating Your Personal Profile
    • Configuring Your Personal Profile
    • Creating Your Facebook Username
    • Privacy Settings
    • Facebook Notifications
    • Likes and Interests
    • Your WALL In More Detail
    • Finding Friends Using Email
    • Finding Friends - Using Groups
    • Friends - Connecting With Individuals
    • Accepting Friend Requests
    • Posting Regularly On Your Wall
  • Module 10: Facebook - Creating your LIKE page
    • Introduction to LIKE Pages
    • What is a LIKE Page?
    • LIKE Pages vs Personal Profile
    • Examples of a LIKE Page
    • The LIKE Button
    • The Anatomy of a LIKE Page
    • Creating Your LIKE Page
    • Adding Images
    • LIKE Page Username
    • Changing Your Username
    • Your Welcome Page
    • Introduction To Iframes
    • Creating An Iframe
    • Configuring the Default Landing Page
    • Using The Iframe Templates
    • Configuring the Templates - Part 1
    • Configuring the Templates - Part 2
    • Using a Video Iframe Template
    • Editing Your Iframe Template
    • Renaming Your Iframe Tab
    • Module 3 - Facebook Traffic
  • Facebook iFrame Template Designs
  • Module 11: Facebook - Increasing traffic to LIKE pages
    • Introduction to Facebook Traffic
    • Glossary Of Terms
    • Posting As A Page And As A Personal Profile
    • Examples of Posting As A Page And A Personal Profile
    • Changing Your Page Name
    • Page Name And User Name
    • Publishing Rights
    • The Traffic Process
    • Engaging Content
    • Sourcing Content
    • Your First Visitor
    • Google Alerts
    • Edgerank
    • The Pyramid Of Power
    • Building Your Brand
    • Tagging
    • Tagging Partners
    • Notes
    • Adding A Notes Tab
    • Sending An Update
    • Fiverr.com
    • Traffic - final thoughts
  • Marketing with Facebook Assessment
    • Marketing with Facebook Assessment
  • SECTION 4: END OF COURSE ASSESSMENT
  • Final Assessment
    • Diploma in Internet Marketing Assessment
Topics List ( 6 )
Module 1: Introduction to Web sites
Module 1: Introduction to Web sitesThis free online course is an introduction to Web sites and how to resize images for Web sites.The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Topics List ( 5 )
Module 2: Introduction to autoresponders and eBooks
Module 2: Introduction to autoresponders and eBooksThis free online course covers what an autoresponder service consists of and how to obtain content for an eBook.The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Topics List ( 5 )
Module 3: Using autoresponders to build a list
Module 3: Using autoresponders to build a listThis free online course discusses how to use an autoresponder service to build a list.The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Topics List ( 6 )
Module 4: Affiliate marketing and increasing Web site traffic
Module 4: Affiliate marketing and increasing Web site trafficThis free online course is an introduction to affiliate marketing and how to increase visitors to a Web site.The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Topics List ( 1 )
Email and Affiliate Marketing Assessment
AssessmentYou must score 80% or more to pass this assessment.
Topics List ( 1 )
Module 6: How to use Twitter
Start Twitter TrainingThis free online course describes in a step-by-step manner the features of Twitter, how to set up a Twitter account, and how to use the features of Twitter for social networking and microblogging. The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Topics List ( 17 )
Module 7 Part 1: Audacity for Recording Podcasts
Module 7 Part 1: Audacity for Recording PodcastsThis free online course is an introduction to Audacity. You will learn in a step-by-step manner how to edit audio files, and use features such as the zoom tool, echo tool, solo tool, fade audio in and out, and create an audio file for podcasting.The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Topics List ( 8 )
Module 7 Part 2: Podomatic - Publish Your Podcasts to the Web
Module 7 Part 2: Podomatic - Publish Your Podcasts to the WebThis free online course is an introduction to Podmatic. You will learn in a step-by-step manner how to create an account with Podomatic, how to record a podcast directly to Podmatic, and how to upload audio files created in software such as Audacity.The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Topics List ( 1 )
Module 8: WordPress - Blogging on the Web
Module 8: WordPress - Blogging on the WebThis free online course shows you how to create a blog using the popular blog publishing application WordPress. You will learn in a step-by-step manner how to set up an account, and how to write and edit entries for the blog.The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Topics List ( 1 )
Social Media Tools Assessment
Social Media Tools AssessmentYou must score 80% or more to pass the assessment.
Topics List ( 1 )
Marketing with Facebook Assessment
Marketing with Facebook Assessment You must score 80% or more to pass the assessment.
Topics List ( 1 )
Final Assessment
Final Assessment You must score 80% or more to pass the assessment.
Course Features
  • Duration

    15-20 Hours

  • Publisher

    Advance Learning Academy

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    250 Pts

  • Responsive

    No

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