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Diploma in Marketing Management

Marketing Management
Free Course
This course is designed to teach students effective marketing management skills in a simple manner. The course will guide you through the main considerations and tools involved in the most important market research processes used today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will give your marketing skills and résumé a valuable boost.
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  • Duration

    6-10 Hours
  • Assessment

    Yes
  • Certification

    Yes
  • Publisher

    NPTEL

Description

Outcome

Certification

View course modules

Description

Market researchers help capture important marketing insights, which then inform crucial decisions made by marketing managers. This course will give you an understanding of the process of marketing research and core marketing concepts. You will learn how the marketing of services differs from the marketing of goods. You will also learn about the theory behind modern marketing and how it has evolved over the years.

As you progress through the course, you will learn the limitations and criticisms of marketing theory, the important features of competitor analysis, the marketing decision problem, the marketing research problem, and the exploratory research methods and techniques. Soon, you will be able to analyze a company's marketing strategy and become familiar with the PESTEL framework, SWOT Analysis, and the marketing information system. You will also know what is involved in competitive analysis as well as the components of a marketing information system.

By taking this free online marketing course, everything from developing marketing strategies to analyzing customers will be taught to you clearly and simply. You will learn about crucial marketing management and market research tools, and give your marketing skills a significant boost. So, if you are a marketing professional or a student who wants to have a career in the world of marketing, check out this course and upskill today!

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Learning Outcomes

Having completed this course you will be able to: - Define the process and function of marketing; - Describe how the marketing process works; - Discuss core marketing concepts; - Discuss examples of good and bad marketing; - Discuss how marketing of services differs from marketing of goods; - Discuss how marketing theory has evolved up until today; - Discuss limitations and criticisms of marketing theory; - Discuss important features of competitor analysis; - Describe the objectives of marketing; - Describe ways to analyse a company’s marketing strategy; - Discuss different strategies for marketing; - Discuss the different factors of the PESTEL framework; - Discuss SWOT Analysis; - Describe what is involved in competitive analysis; - Define a marketing information system; - Describe the components of a marketing information system; - Describe the marketing research process; - Describe the Marketing Decision Problem; - Describe the Marketing Research Problem; - Discuss different types of marketing research; - and discuss exploratory research methods and techniques.

Certification

All Alison courses are free to enrol, study and complete. To successfully complete this Diploma course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire official Certification, which is a great way to share your achievement with the world. Your Alison Certification is:

Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive to you to continue empowering yourself through lifelong learning

Alison offers 3 types of Certification for completed Diploma courses:

Digital Diploma - a downloadable Diploma in PDF format, immediately available to you when you complete your purchase
Diploma - a physical version of your officially branded and security-marked Diploma that is posted to you (with FREE standard shipping worldwide)
Framed Diploma - a physical version of your officially branded and security-marked Diploma in a stylish frame that is posted to you (with FREE standard shipping worldwide)

All Certification is available to purchase through the Alison Shop. For more information on purchasing Alison Certification, please visit our faqs. If you decide not to purchase your Alison Certification, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certification pricing, please visit our Pricing Page.

Careers

Course Reviews

Josue D.
5 months ago
HT
Josue D.

Excellent course

Zeyad A.
2 years ago
SA
Zeyad A.

It's Amazing !

Girish  Y.
2 years ago
IN
Girish Y.

I really found it very helpful. People who are keen on learning new things can rely upon Alison blindly, I assure the expertise in teaching. There are n number of courses in the Alison's basket hope you take the ripen fruit out of it and make it useful.

Yogesh J.
2 years ago
IN
Yogesh J.

Excellent course

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This Course has been revised!

For a more enjoyable learning experience, we recommend that you study the mobile-friendly republished version of this course.

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