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Developing a Global Online Enterprise

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Developing a Global Online Enterprise
  • Description
  • Outcome
  • Certification
  • eBay is now a household name as during the past decade it has become the world’s leading online marketplace. eBay allows anyone sit in their living room and buy and sell for their pleasure or as a business.

    In this free online course we get an insight into the workings of how eBay was born as a company, how they managed the creative processes as well as their marketing strategies. Along with eBay there is also a discussion about PayPal, created by the team at eBay to function as their payment scheme for customers but which is now the world’s leading online payments company. The course also reviews their acquisitions projects, the successes and failures experienced by the company, potential growth sectors and the future of eBay and PayPal.

    This course will be of great interest to all business and marketing professionals, and budding entrepreneurs who would like learn how a world-class company like eBay grew and prospered.

  • Learning outcomes:
    - Understand the risks involved in acquisitions;
    - Examine how a company like eBay evolved and the core principles of management;
    - Understand the engineering involved in setting up a new product within an online site;
    - Understand the qualities needed in people in order for the company to be a success.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 2 )
  • DEVELOPING A GLOBAL ONLINE ENTERPRISE
  • Module 1: Developing a Global Online Enterprise
    • Introduction
    • eBay: The World's Online Marketplace
    • eBay Statistics: Usage and Revenue
    • Global eBay
    • eBay Volume Statistics
    • What Are the Three Key Factors in eBay's Success?
    • Right People, Right Time, Right Behavior
    • Develop the Right Strategy
    • Execute With a Vengeance
    • Keep the Community Front and Center in Decision-Making
    • Be Flexible
    • Engineering Principles at eBay
    • Auction for America: Teamwork at its Best
    • Continuously Improve
    • Leadership Characteristics at eBay
    • Acquisition: eBay and Auctionco
    • Saving a Failing Acquisition: eBay, Auctionco and Project Golden Bell
    • Global Acquisitions: Lessons Learned
    • What Did eBay Do Differently Early On to Ensure Success?
    • eBay vs. Yahoo! in Japan: What Would You Do Differently?
    • PayPal: A Payment Platform for eBay
    • eBay and PayPal: Going Global
    • Branding: Why eBay?
    • Strategy: Growth of eBay
    • eBay and Wireless Trading
    • eBay: Areas for Improvement
    • eBay's Future: Cross-Border Trading
    • eBay: Localization
  • END OF COURSE ASSESSMENT
  • Module 2: Developing a Global Online Enterprise Assessment
    • Global Online Enterprise Assessment
Topics List ( 1 )
Module 2: Developing a Global Online Enterprise Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    1-2 Hours

  • Publisher

    Stanford

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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