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Discovering and Meeting Market Needs Free Course

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  • Description
  • Outcome
  • Certification
  • This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for dermatological and skincare problems. In this free online course, she talks about how the company strategically goes about researching and developing new products. The example for the course is researching a market need for dermatological problems such as skin acne that are not being met by existing products. Kate discusses the value of effective market research and the benefits of using market research techniques such as customer surveys. She demonstrates how infomercials were very successful as a marketing tool in reaching her company’s target audience and how infomercials helped educate their target audience about their skin problems, and opened up new business opportunities for the company. This course will be of great interest to business professionals and entrepreneurs interested in learning more about using marketing techniques to reach targeted audiences, and how to create new business opportunities by reacting to what your customers are saying. At the end of the day, they are the very best advisors.

  • Learning outcomes:
    - How to research and develop new products;
    - How to use marketing methods to develop new business opportunities;
    - How to use marketing tools such as customer surveys;

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 2 )
  • DISCOVERING AND MEETING MARKET NEEDS
  • Module 1: Discovering and Meeting Market Needs
    • Benefits of a Partnership
    • Discovering and Meeting Market Needs
    • The Value of Effective Market Research
    • Raising Money and Importance of Licensing Your Product
    • Infomercials - A Way to Reach Your Audience
    • Owning Your Product Formula
    • Growing the Organization
  • END OF COURSE ASSESSMENT
  • Module 2: Discovering and Meeting Market Needs Assessment
    • Discovering and Meeting Market Needs Assessment
Topics List ( 1 )
Module 2: Discovering and Meeting Market Needs Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    0-1 Hours

  • Publisher

    Stanford

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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