Creating a Need for Your Product
Learn how to create a need for your product or service with the discussion led by Pam Marrone, founder of AgraQuest.
Take this certificate on your own.
Start now and learn at your own pace.
CertificationView course modules
This course begins by teaching you how to create a need for your product or service. You will be introduced to the founding of AgraQuest where you will learn how Pam pioneered a huge turnaround in marketing the AgraQuest product. You will look into AgraQuest value chain and product vision where you will learn the importance of demonstrating to the customers what your product is capable of and how it will save them money and time.
Pam will then discuss the importance of understanding your customer's needs which would facilitate your marketing activities. It will also fast track the adoption process of your products as a substitute to the existing brand by the targeted customer. She will also discuss the importance of having reliable investors who believe in your products vision as well as a good lawyer who will stand as an intermediary to create a win-win internal business relationship and commitment against market threats.
This course teaches the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. Once you finish this course, you will learn the stumbling blocks encountered by Pam and her team when bringing AgraQuest products to the market and the lessons they learned from this process. Check out this course and learn how to create a need for your product or service today!
Module 1: Creating a Need for Your Product
The founding of AgraQuest
Creating need for Your Product
Overview of AgraQuest
Navigating AgraQuest's Value Chain
The Product Vision
Understanding Your Customer
Negotiation: Be in a Position of Strength
Working with AgraQuest
Module 2: Creating a Need for Your Product Assessment
Upon completion of this course you will be able to: - Explain how AgraQuest came about from a simple idea to a multimillion dollar company; - Discuss the key values required off a team member to work in AgraQuest; - Understand the lessons learned and conflicts encountered while trying to market the product; - and provide an overview of how AgraQuest work and their goal to change the food industry.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
Ideal for sharing with potential employers - include it in your CV, professional social media profiles and job applications
An indication of your commitment to continuously learn, upskill and achieve high results
An incentive for you to continue empowering yourself through lifelong learning
Alison offers 3 types of Certificates for completed Certificate courses:
Digital Certificate - a downloadable Certificate in PDF format, immediately available to you when you complete your purchase
Certificate - a physical version of your officially branded and security-marked Certificate, posted to you with FREE shipping
Framed Certificate - a physical version of your officially branded and security-marked Certificate in a stylish frame, posted to you with FREE shipping
All Certificates are available to purchase through the Alison Shop. For more information on purchasing Alison Certificates, please visit our FAQs. If you decide not to purchase your Alison Certificate, you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. For more details on our Certificate pricing, please visit our Pricing Page.