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Creating a Need for Your Product Free Course

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  • Description
  • Outcome
  • Certification
  • AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers. In this free online course Pam Marrone, founder of AgraQuest, discusses about how she guided AgraQuest to be today’s leader in bio-pesticides. With her savvy business sense, we learn how Pam pioneered a huge turnaround in marketing the AgraQuest product to capture a niche in the pesticide market. We learn the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. It also highlights the stumbling blocks encountered by Pam and her team when bringing AgraQuest products to the market and the lessons they learned from this process. This free course will be of interest to entrepreneurs and business professionals who would like to learn how a company can grow and become successful by creating a need for their product or service, and by developing a marketing plan that convinces consumers to make the change to their product or service.

  • Learning outcomes:
    - How AgraQuest came about from a simple idea to a multimillion dollar company;
    - Discuss the key values required off a team member to work in AgraQuest;
    - Understand the lessons learned and conflicts encountered while trying to market the product;
    - An overview of how AgraQuest work and their goal to change the food industry.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 2 )
  • Module 1: Creating a Need for Your Product
    • The founding of AgraQuest
    • Creating need for Your Product
    • Overview of AgraQuest
    • Navigating AgraQuest's Value Chain
    • The Product Vision
    • Understanding Your Customer
    • Negotiation: Be in a Position of Strength
    • Lessons Learned
    • Working with AgraQuest
  • Module 2: Creating a Need for Your Product Assessment
    • Creating Need for Your Product Assessment
Topics List ( 1 )
Module 2: Creating a Need for Your Product Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    1-2 Hours

  • Publisher


  • Video


  • Audio


  • Assessment


  • Certification


  • Price


  • Reward

    50 Pts

  • Responsive


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