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Understanding Your Customers to Drive Sales

  • Description
  • Outcome
  • Certification
  • Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.

  • Learning outcomes:
    - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues;
    - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be;
    - Understand why businesses must serve the customer by providing a free trial of the product;

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Understanding Your Customers to Drive Sales
  • Free

  • 1-2 Hours

  • Stanford

  • Assessment

  • Certification

  • 50 Pts

Modules List( 2 )
  • UNDERSTANDING YOUR CUSTOMERS TO DRIVE SALES
  • Module
    1
    Understanding Your Customers to Drive Sales
    • In this module learn about understanding your customers to drive product sales.
    • Strategy for Creating Customer Awareness
    • Free Trial Product Model
    • Contemporary Design for Complex Products
    • Sales Model for the Enterprise Software Industry
    • Importance of Events in the Software Industry
    • Focusing on Post Sales Experience
    • Metrics Driven Sales Model
    • Facing Competition Creating a Barrier to Entry
  • END OF COURSE ASSESSMENT
  • Module
    2
    Understanding Your Customers Assessment
    • You must score 80% or more to pass this assessment.
    • Understanding Your Customers Assessment
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