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Marketing Management – Analyzing Competitors and Customers Free Course

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  • Description
  • Outcome
  • Certification
  • In the free online course Marketing Management – Analyzing Competitors and Customers, you will learn about the role of competitive analysis in marketing, and the importance of analyzing and comparing your company with its competitors for a successful business.

    The course begins by introducing you to the important features of competitor analysis by teaching about the different goals of marketing and how they fit into a company’s overall objectives. You will also study about the business strategy behind marketing, core business processes and core competencies.

    Next, you will be introduced to the PESTEL framework - how the different PESTEL factors can affect the way a company does business. You will also learn to conduct SWOT analysis and how it helps your business analyze itself with its competitors. You will also be introduced to additional methods that is used to analyze competitors and customers.

    This free course will be of great interest to business professionals, marketers and those who want to learn about how marketing can be approached in the wider business environment.

  • Having completed this course you will be able to:
    - Discuss important features of competitor analysis.
    - Describe the objectives of marketing.
    - Describe ways to analyse a company’s marketing strategy.
    - Discuss different strategies for marketing.
    - Discuss the different factors of the PESTEL framework.
    - Discuss SWOT Analysis.
    - Describe what is involved in competitive analysis.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 3 )
  • Marketing Management - Analyzing Competitors and ...
  • Module 1: Competitor Analysis Introduction
    • Learning Outcomes
    • Introduction to Competitor Analysis
    • Marketing Objectives
    • Strategy and Core Competency
    • Lesson Summary
  • Module 2: PESTEL Framework and Competitive Analysis
    • Learning Outcomes
    • PESTEL Framework
    • Competitive Analysis
    • Case Study
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Marketing Management – Analyzing Competitors and Customers Assessment
    • Marketing - Business Environment and Strategy Assessment
Topics List ( 5 )
Module 1: Competitor Analysis Introduction
In this module you will be introduced to important features of competitor analysis. You will learn about the objectives of marketing and how they fit in to a company’s overall objectives. You will learn about the strategy behind marketing, core business processes and core competency.
Topics List ( 5 )
Module 2: PESTEL Framework and Competitive Analysis
In this module you will be introduced to the PESTEL framework and how it’s factors can affect the way a company does business. You will also be introduced to SWOT analysis and how it is used in business. You will learn about analysing your competitors and customers in order to help your business.
Topics List ( 1 )
Module 3: Marketing Management – Analyzing Competitors and Customers Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    NPTEL

  • Video

    No

  • Audio

    No

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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