Building a Professional LinkedIn Profile

LinkedIn is the Number One professional networking site globally and has over 740 million members with approximately two new people joining every second. It is thus an important networking, prospecting and branding toolbox. A well-built profile can help improve your professional brand and add value to your business. The aim of this free online course is to help you build a professional LinkedIn profile based on your target audience. Learn why you should have a professional profile and examine the benefits. The prerequisites of building a professional page will also be explained. See how to focus on your ideal future clients, existing best clients, and social media influencers who will help your brand to grow by effectively determining who your target audience should be. Furthermore, as you discover for whom you are building your LinkedIn profile, you will be taught how to determine the keywords or phrases to use throughout the content based on your most sought-after contacts.

Next, you will discover that every LinkedIn member is unique and therefore your style of writing should be tailored to your most important viewers. You will be given 10 tips for building a professional profile to ensure it is complete and gives you the greatest possible value. Additionally, you will be provided with the core areas to fill in when building your professional profile. LinkedIn sections such as the profile picture, About section and contact information will be highlighted. You will be taught the significance of the headline from a visual perspective and explore why it is important to check your settings and privacy periodically to make sure they are configured in a way that best works for you.

Furthermore, you will be guided on how to manage your introduction card. This area contains the banner image, profile picture and edit info subsections. You will be shown how to select or upload your own image or one available to you from LinkedIn. Then, you will learn how to get the attention of your most important viewer in the About section. Adding and editing your current and prior experience sections with keyword-rich titles and descriptions will also be explained. You will be taken through the background sections of LinkedIn, which has the education, licenses and certifications, and volunteer subsections. You will be provided with tips on how to insert relevant content aimed at your most important viewer. You will also be taught how to add any of the eight subsections under Accomplishments from the drop-down and keep it relevant and focused on your most important viewer. If you are a professional, an employee, or an individual who wants consistent engagement with prospects, clients, community and wants to be found by business or career contacts on LinkedIn, then taking this course will help you build your professional LinkedIn profile.