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Bing Ads - Advanced Features and the Ads Editor Free Course

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  • Description
  • Outcome
  • Certification
  • This free online course Bing Ads - Advanced Features and the Ads Editor will help you to gain an insight into the advanced settings available on the Bing Ads network. The course will look at the different adaptable elements which could improve your ad’s efficiency, it also talks you through the Bing Ads Editor.

    First, you will be introduced to the advanced features available on Bing Ads. You will learn about the different types of ad extensions which you can utilize, and you will look at the effective use of dynamic text. You will be made aware of the importance of accurate ad content, and learn how to use campaign exclusions.

    Finally, you will look at how to optimise your Bing ad. In particular, you will study how to analyse report information from Bing to improve your ad’s CTR and conversions. You will also learn how to use the Bing Ads Editor to efficiently manage your Bing Ads campaigns.

    This course will be of interest to anyone who wishes to learn more about search engine optimisation in order to improve their website’s results. It will also be of interest to anyone looking to increase their knowledge of Bing Ads' advanced features.

  • Having completed this course you will be able to:
    - Describe ad extensions.
    - Explain dynamic text.
    - Discuss content ads.
    - Explain campaign exclusions.
    - Discuss the different types of Bing Ads reports available.
    - Explain how to optimize a campaign.
    - Discuss the Bing Ads Editor.
    - Explain the Bing Ads Partner Support.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 3 )
  • Using Bing Ads
  • Module 1: Bing Ads - Advanced Features
    • Learning Outcomes
    • Ad Extensions and Dynamic Text
    • Ad Content and Campaign Exclusions
    • Lesson Summary
  • Module 2: Optimizations and the Bing Ads Editor
    • Learning Outcomes
    • Reports and Campaign Optimisation
    • Bing Ads Editor
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Bing Ads - Advanced Features and the Ads Editor Assessment
    • Bing Ads - Advanced Features and the Ads Editor Assessment
Topics List ( 4 )
Module 1: Bing Ads - Advanced Features
This module looks at the advanced features available on Bing Ads. It also discusses the importance of Ad content and campaign exclusions.
Topics List ( 4 )
Module 2: Optimizations and the Bing Ads Editor
This module examines how to optimize your Bing Ads campaign, and how to effectively use the reports function. It also walks you through the Bing Ads Editor.
Topics List ( 1 )
Module 3: Bing Ads - Advanced Features and the Ads Editor Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    Channel 9

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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